Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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The Economist
Every magazine would like to be considered a trusted adviser to its readers, but The Economist truly deserves the  title. Its uniquely affluent audience of 700,000 readers in North America alone is loyal because it expects The Economist to help them make sense of the confusing economic environment. The level of engagement with the magazine is made clear by the 22,000 comments posted monthly at the site and by the highly regarded and well-attended online debates the magazine convenes but the readers design.
This singular regard the editors have for their readers’ own expertise creates a genuine flow of ideas between the magazine and the audience. Its 10 conferences during 2009 attracted speakers like Tim Geithner and Lawrence Summers. That persistent focus on ideas, not just content, has helped a 165-year-old brand become the darling of the newest media—The Economist has 230,000 Facebook friends and 200,000 Twitter followers. When other media are chasing users, The Economist chases editorial and intellectual integrity. Audiences know and respect the difference.
Back to 2010 Most Engaged Media Brands
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