Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Teen Vogue
Teen Vogue takes its reader engagement model from its own teen audience—stay in constant contact, 24/7. OMG! Its 120,000-strong Teen Vogue It Girls panel typically delivers 1,000 responses to editorial questions in under a day. That same panel also provides the brand with its crew of It Girls who host live events and parties for the magazine. .jpg)
Teen Vogue spent much of 2009 developing an ambitious slate of outreach programs designed to bring the brand up close, personal and local with girls. Fashion U was a three-day event in New York City that taught 500 students the business of fashion, and has now attracted over 10,000 applications. In fact, Teen Vogue helps its readers explore both the fantasy and the reality of careers in the design and fashion business. The new Teen Vogue Handbook outlines the career possibilities in the field. And the launch of the Teen Vogue Haute Spot iPhone/iPad Touch app extends a retail franchise into users’ pockets by letting the reader play around in the magazine’s closets.
By treating its audience like trusted friends, and respecting its tastes and trendsetting power, Teen Vogue remains on teens’ must-read list.
Back to 2010 Most Engaged Media Brands
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