Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Taste of Home
The original user-generated media brand, Taste of Home was built from the bottom up on reader engagement. Its  outsized recipe book has been the product of reader submissions since 1993, and 82% of each issue of the magazine is composed of reader content. “We don’t edit our magazine, our readers do,” is the book’s deserved motto.
The brand executes a “here, there, everywhere” approach to this audience of 3.2 million subscribers and 16 million readers by keeping the lines of communication open. Taste of Home depends on those channels for its very lifeblood. The site’s 475 forums give readers the opportunity to interact with one another and the brand on the topics that matter most to them. The e-mail newsletters—a suite of 16 that go to 6 million readers—also serve targeted content that is contoured by user needs, not the brand’s wants. Long before it became fashionable, Taste of Home was following its audience’s lead and learning that the best lines of communication remain personal.
Back to 2010 Most Engaged Media Brands
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