Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Shape
Shape magazine succeeded in becoming a woman’s constant companion in 2009, reaching far beyond its pages to find a place in all of the nooks and crannies of her everyday life. Readers already see themselves in the monthly’s series of success stories and by seeing how the readers themselves achieved their fitness goals.
A new and highly successful tour series, Shape’s Bikini Body Tour, brought the famous Bikini Body Workout franchise on the road and attracted 20 sponsors in its inaugural run. And the online virtual trainer has helped over 90,000 women tone and trim.
The mobile extensions of Shape have been especially interesting this year. The six iPhone apps include the creative LBD (Little Black Dress) app that includes video and workout tips for looking great in that fashion classic. Other apps extended Shape’s reach into the gym itself, with real workouts users could follow. Shape magazine stuck with its readers in 2009 and discovered new ways to help out at every moment of the day.
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