Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
|
People
People, People, everywhere. One of the most successful magazine brands in the history of publishing did not sit still.jpg) in 2009, and, in fact, spent the year developing initiatives that make People even more relevant and engaged with its audience than ever before. They went where their readers’ passions reside.
And who knew that a People Pets sub-brand would be such a hit? This community around pets uses celebrity as the connection but really addresses very personal attachments and lets readers connect with the People brand in a wholly new way. In a year the site grew to 674,000 uniques, with more than 19,000 community member profiles.
By cultivating new verticals like StyleWatch and People Pets, the magazine has only grown its reach. Across the verticals, People now has over 4 million Twitter followers. The magazine made a major push into mobile in 2009, with a new iPhone/iPad Touch app and enhanced mobile Web site. By year’s end, the mobile properties more than doubled their reach, to 1.7 monthly uniques. Whether it is in custom content projects like special issues around TV programs, or in tried-and-true franchises like Sexiest Man Alive, or new more personal extensions like People Pets and People Mobile, the brand has kept in closer touch with its readers by serving their passions.
|
