Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Parenting
Parenting took a big risk in a tough year by dividing the brand into two distinct titles, Parenting Early Years and  Parenting School Years. But the gamble seems to have paid off by focusing more tightly on the needs of two key but distinct audiences for the print and online brand. The readers could see themselves in the publications because the editors so clearly spoke from the experience of parenting.
The 40,000-strong Mom Test Panel offers product reviews in every issue. The brand’s outreach into other media and live venues has executed well the company’s integrated approach. Its Regis and Kelly Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures. In-book articles like “Mad at Dad” become online conversations at the Web site and memes throughout the Web. A constant conversation between the book and the audience occurs in the .jpg) MomConnection panel, where 5,000 members tell Parenting how they really feel about their roles and current issues. And in 2009 the brand launched the proactive MomCongress on Education and Learning, which organizes moms to fight for change in their schools. As a result, moms are spending 49 minutes with each issue and over eight minutes for every visit to the Web site. There are over 68,000 active users of the message boards and another 14,300 Facebook fans. Even frantic moms take the time to engage with Parenting.
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