Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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National Geographic Kids
How does a print brand engage kids in a world fraught with the distractions of iPods, TV, video games, TV and  Facebook—and some more TV? Start by asking them. National Geographic Kids leverages a 3,000 subscriber panel by making their thoughts matter to the magazine. Whether it is offbeat news or animal stories, the kids help set the editorial agenda and tell editors what really interests them.
In 2009, NGK listened hard and even generated new book ideas from its reader responses. The feature well for its 35th anniversary issue will be determined by their top interests. It is this regard for readers’ values that gets them to answer real calls to action. Last year, when the magazine organized an attempt to break the Guinness World Record for a recycling project, the kids sent in 33,000 denim items. A plea to help beat malaria netted $23,000 in donations.
NGK maintained 1.2 million subscribers during a time when kids were purported to be abandoning the written word. In fact, they devour each issue, with 80% reading the monthly on the day it arrives. The lesson is that kids will read the brands that they respect, and that respect them in return.
Back to 2010 Most Engaged Media Brands
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