Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Moose River Media – LawnSite/PlowSite
Can an online community become a robust business information hub? Moose River Media’s exemplary LawnSite and PlowSite destinations have evolved from simple message boards into unique repositories for their audiences of .jpg) professional landscapers and snow removal small business owners.
Unlike traditional media, these brands actually started with engagement. The growing user bases of hundreds of thousands of busy worker/owners have come to rely on the message boards as a font of real-world information for doing their jobs. The members treat the communities as search engines for professional tips and advice on how to handle everything from broken equipment to staffing.
But the secret to these sites’ success is the careful, unobtrusive community management and editing of the Moose River team. Users exchange ideas here because the hosts have created a trusted environment where standards of conversation are strictly enforced and discussions are moderated. Topics are designed to spur conversation and produce results and new ideas for members.
LawnSite and PlowSite are raising the bar on community. E-newsletters have evolved from the brands and discussions now appear in Moose River’s print magazines. The brands have even developed health insurance plans for these small business owners that leverage their group buying power. These sites demonstrate for the rest of us what true reader engagement means and where it’s leading in the coming generations of interactive content.
Back to 2010 Most Engaged Media Brands
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