Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Martha Stewart Weddings
If you are engaged to be married, then it is quite likely you are really engaged with Martha Stewart Weddings. With 55% of brides seeking out the magazine and more than a third going to the site, MSLO has grown an essential resource for the betrothed.
In 2009, when the bridal category met one of its biggest historic challenges, MSW only deepened its connection to brides by leveraging every imaginable line of communications. A rich set of online tools for wedding planning gathers 200 more brides every day. The popular Twitter feed kept the brand on the radar of busy women. A new DIY center in the magazine and site extended a core value of the MSLO brand to the weddings channel.
The year culminated in the first-ever virtual wedding expo. The two-day online show attracted nearly 10,000 brides, grooms and their families. This exemplary project in deepening relationships with its audience blew the doors off of the MSW guest list, with a growth of 255% in unique visitors to the site. Grab some more folding chairs, Martha. The party is just getting started.
Back to 2010 Most Engaged Media Brands
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