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Learn From the 2010 Masters of Engagement

A brand that stands out as that lifelong friend to 40 million readers

Helping readers pull their heads out of the sand and face economic reality

This “match made in heaven” has placed itself into every corner of the pop culture experience

A brand you invite for a chat over tea

A 169-year-old brand that has become a staple in the agriculture business

One of the most trusted electronic engineering media brands

1.5 million Twitter followers helped this brand break its site traffic records

A Web site that has become a broadcast hub.

If you are engaged to be married, then you are engaged with this site

A community for professional landscapers and snow removal small business owners

Kids help set the editorial agenda

This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures

A brand that engages its readers with gossip about celebrities—and their pets

The perfect brand for the perfect bikini body

One of the oldest and most trusted sports news brands

This user-generated media brand has an outsized recipe book

Where the fashion-minded teen rules

A focal point for the practice of yoga

MOST ENGAGED BRANDS

2010 Most Engaged Media Brands: Internet Evolution

Internet Evolution

Internet Evolution has become one of the grandest experiments in business publishing in recent years. Originally a think tank of sorts where some of the leading lights of tech and Web thinking could take place in an open format of exchange with readers, it has blossomed into something more.
In 2009 the site became a lab for new b2b experiments. The arrival of ieRadio turned a Web site into a broadcast hub, with regularly scheduled interviews with some of the leading figures in tech; these guests also interacted with live listeners. It took the social media conventions of the Web and turned them into an exclusive set of executive “Clubs” in which professionals could apply for membership in order to engage in higher-level conversations among true peers. And a new video blogging effort is transforming b2b postings into much more engaging multimedia affairs.
During its three-year history online, Internet Evolution has been pioneering new avenues for transforming business information into a basis of collaboration among professionals. Its robust exchanges with users, relentless creativity and the incredibly high level of its content makes a standard Web site seem like a living, breathing entity with which users have a personal relationship and (just as important) abiding respect.

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