Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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InStyle
While other brands cooled their heels during the Great Recession, InStyle kept faith with readers and remained fully .jpg) engaged and connected even as the economy collapsed around us.
The brand extensions just kept coming in 2009, as when InStyle Hair joined the Makeover special issue (in its 11th year) on newsstands. The InStyle books line (1.3 million copies sold to date) refreshed an earlier franchise with New Secrets of Style. And in new media, the brand harvested a staggering 1.5 million Twitter followers and broke its own site traffic records as the year ended. InStyle has stayed in touch with readers needs, and the devotion to reader engagement and brand reach has paid off—total circulation improved by 2% in the last half of 2009.
Back to 2010 Most Engaged Media Brands
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