Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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IEEE Spectrum
With a major site redesign this year, one of the most trusted names in electronic engineering became indispensable to its readers. Conversation is key to the brand, as IEEE Spectrum recognizes that its audience of experts is the best source of thoughtful commentary. Every aspect of the site now drives them toward exchanging ideas with the columnists and bloggers, and with one another.
Blog content is appearing on an hourly basis, making the site come alive with conversations. Multimedia enjoyed a substantial upgrade, and now video and audio augments the strong magazine content that also lives on the site. IEEE Spectrum uses its newsletters to parse the audience into niche interest areas and serve the members more personally with highly targeted, relevant content. The 300,000 recipients of the weekly Tech Alert get the broader view on IEEE Spectrum content. The new tag clouds on the site help redirect the users to specific areas of interest and related content links drive them into the blogs, articles, webinars and multimedia most relevant to their interests. In 2009 more users spent more time with IEEE Spectrum because the brand spoke more directly to the user’s personal needs.
Back to 2010 Most Engaged Media Brands
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