Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Farm Progress
Farm Progress was doing “local” before local was cool. The 169-year-old brand has become a staple in the agriculture business by literally working the fields. Its team of editors and writers live and work in the locales they cover.
The secret of Farm Progress’s epochal success is having 18 discrete publications serving local markets. The readers themselves are recognized by programs like the Master Farmer, which honors excellence in the profession. The brand touches its base every summer in a series of 120,000 lengthy phone interviews with farmers, exploring what they think and how they conduct their business. The annual Farm Progress Show has become a “Super Bowl of Agriculture” where attendees are responsible for $9 billion in gross farm income.
Farm Progress has deep roots in agricultural heritage, but that doesn’t keep it from embracing the latest in technology to maintain industry relevance and relationships. Its database of farmers boasts 167 discrete data points for every profile, and individualized Farm Progress Show coupons track how attendees interact with exhibitors. There is no grass growing under this brand’s feet.
Back to 2010 Most Engaged Media Brands
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