Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Every Day with Rachael Ray
When it comes to engagement, it always helps when the personality driving your brand is exactly the kind of person you invite over for a chat over tea. Every Day with Rachael Ray has been a pop culture meteor, and in 2009 it  continued its blazing trail across the sky. The magazine and Web site deepened engagement by crafting new programs around real communication.
A new TALK section in the magazine and site pulled together user polling, comments and general buzz. That user voice is now the front matter of the magazine. And the conversation with Rachael herself takes the form of audience collaboration—user-submitted recipes that Ms. Ray makes over in her own inimitable way in the “Old School…NewSchool” column.
The brand continues to be highly responsive to the ways in which audiences relate to Rachael and the brand. New features like “In Season,” the “Good for You” issue and “Big Deals” sweepstakes were informed by surveys of what audiences come to the magazine for and the ways in which they trust Rachael herself for solid guidance. The readers acknowledge the effort and reward the brand with unusual loyalty and the highest regard.
Back to 2010 Most Engaged Media Brands
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