Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
|
Entertainment Weekly – min’s Match Made in Heaven
If one magazine brand stood out last year as being wherever its readers went and had at hand the insight and resources to make their customers’ experiences richer, it was Entertainment Weekly. EW doesn’t just watch movies, TV and events. The magazine goes where the action is and participates in the audience’s enjoyment of them. Through a remarkable schedule of outreach efforts, the EW brand cultivates engagement by demonstrating the passion it shares with its audience over pop culture.
Whether it is the terrific editor-driven video series like “Totally Lost” or Ausiello TV online or the Music Lounges it hosts at awards shows, EW has evolved into a ubiquitous entertainment companion. EW is at Sundance, Comic-Con and the Tribeca Film Festival. The EW staff deserves the user engagement it enjoys mainly because the magazine has one of the most evolved policies of engagement with the public. According to a recent in-house study, the EW brand connects with the average reader four times a week. Whether it is at the enormously popular site, through its editors’ presence on the airwaves, via 1.1 million Twitter followers or the thousands of comments and exchanges that occur with EW around the Web each day, the brand has insinuated itself into every corner of the pop culture experience. It has become the movie buddy who nudges you in the ribs during the good parts to acknowledge, “Wasn’t that great?”
Back to 2010 Most Engaged Media Brands
|
