Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Better Homes and Gardens
While other brands target “demographic clusters” and “life stages,” Better Homes and Gardens stands out as that.jpg) lifelong friend to 40 million readers who have been with the magazine throughout their lives and across generations. BH&G never takes that unique place for granted and in the last year alone it has demonstrated its ability to keep the relationship vibrant.
A June 2009 refresh of the magazine’s design added a new front-of-book “Fresh” section of content as well as a back-of-book “Better” area that focused on improving readers’ lives. This combination of tradition and renewal for the brand have actually helped BH&G see the median age of its audience go down over the last three years. Part of the credit goes to Meredith’s robust and varied online strategy that lets the BH&G brand meet the audience in refreshing new venues like the MixingBowl social network for foodies and partnerships with community-focused partners like Yahoo! Shine.
BH&G has accomplished a neat hat trick of being both venerable and young. It is your mother’s most trusted women’s service brand, but it is also yours.
Back to 2010 Most Engaged Media Brands
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