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 min magazine's Hottest Launches 2007 In addition to the 15 Hottest Launches, I also wanted to highlight two new and noteworthy categories: Hottest Reinventions, which celebrates two magazines that revamped their looks to become even more relevant to modern readers; and Hottest Digital Launches, in honor of two titles that braved the Wild West of the World Wide Web to deliver innovative magazine concepts online. From a field of over 700 consumer titles, my staff and I looked went through a process similar to that of creating cream from a vat of whole milk. The first cut was easy: All magazines that did not publish at least quarterly were excluded. Next came the second cut: All magazines that have come and gone were excluded. And the third and final cut (the hardest cut of all) was the impact the launch had on its specific category. We asked ourselves: Did this add to the body of knowledge? Did it create a new field of knowledge? And, last but not least: Would we be crazy or out of touch if we didn’t include it? — Samir Husni, Journalism Department Chair, University of Mississippi IN THE CURRENT ISSUE OF MIN MAGAZINE
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