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Wednesday, November 14, 2007
- Average time a magazine reader spends reading each issue of a magazine: 44 minutes
- Percentage of visitors to magazine Web sites that only read the online publication: 83
- Increase in number of consumer magazine Web sites over the past 5 years: 67%
- Percentage of newspaper Web site readers who also read the print edition: 88
- Number of adults who have visited a social networking site: 1 in 4
- Number of hits MySpace.com gets every second: 10,593
- Revenue increase of social networking sites in 2007: 148%
- Number of magazine titles published in the US in 2006: 19,419
- Number of consumer magazine launches projected for 2007 identified in the first half: 153
- Total rate-card ad revenue for US-based magazines reported in 2006: $23,996,678,141
- Number of ad pages People, the highest ranking consumer magazine, sold in 2006: 3,743.06
- Number of ad pages The Hollywood Reporter, the highest ranking B2B magazine, sold in 2006: 5,186.48
- Total rate card revenue of People in 2006: $872,663,000
- Total rate card revenue of The Hollywood Reporter in 2006: $38,285,421
- Percentage of advertising expected to be online in 2011: 14
- Percentage of advertising online in 2006: 5.9
- Average salary of a male editorial director: $92,000
- Average salary of a female editorial director: $76,000
- Ratio of male/female bylines at The Atlantic Monthly, Harper’s, New York Times Magazine, The New Yorker, and Vanity Fair: 3 to 1
- Percentage of B2B magazine editors-in-chief that are male: 60%
- Lowest median household income of a magazine audience (Soap Opera Weekly): $33,881
- Highest median household income of a magazine audience (Barron's): $127,966
- Number of female readers of Ducks Unlimited (out of 2.69 million readers): 493,000
- Number of male readers of Working Mother (our of 2.08 million readers): 54,000
- Highest number of readers per copy for a magazine (Handguns): 47.15
- Lowest number of readers per copy for a magazine (Endless Vacation): 1.3
- Number of magazines young adults read each month: 18
- Number of magazines consumers 50+ read each month: 16
- Median age of a Seventeen magazine reader: 28.3
- Rank of magazines out of the items teens most commonly purchase with their own money: 9th
- Percentage of single copy purchases made at supermarkets: 49
- Number of times Princess Diana and the Virgin Mary each appeared on Time’s cover: 8
- Number of times Richard Nixon has appeared on Time’s cover: 55
- Price of the most expensive photo published in a magazine in the past 10 years (Jolie/Pitt baby): $4.1 million
- Number of issues of min produced under Steve Cohn: 1,050, and counting….
- Date that min began using computers: September 1985
- Year that Scientific American, the oldest continuously published US monthly, launched: 1845
The mIndex is a loving tribute to "Harper's Index," which is a registered trademark and appears in every issue of Harper's Magazine.
Sources: Magazine Publishers of America; Mediamark; Nielsen; Newspaper Association of America; TechCrunch/HitWise; The Hollywood Reporter; smallbusinesshub.com; PIB; min; IMS/The Auditor; Center For Media Research; VSS (parent of min magazine); Folio; mediareporttowomen.com; American Business Media; MRI; MediaPost; Guinness Book of World Records; gwr.com; The New York Post; sciam.com
- min magazine 2008 — August 14, 2008
- 21 Most Intriguing: Kent Brownridge — November 14, 2007
- Upfront: Quote/Unquote — November 1, 2006
- 21 Most Intriguing: Diego Scotti — November 14, 2007
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