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 Launch Pad: Ty Pennington At Home Frequency: One-time special of Hachette’s Woman’s Day Special Interest Publications; plans to become quarterly in February 2008 Concept: Inspirational guidebooks to better living via home-remodeling, decorating, cooking and entertaining Target Audience: Young, affluent adults who invest time and money in their homes; the initiation distribution was 650,000 Questions with Woman’s Day Editor-in-Chief of Special Interest Publications : Olivia Monjo① What is the important achievement your magazine has accomplished in today’s marketplace?Ty Pennington At Home captures the essence of Ty Pennington, the charismatic host of ABC-TV’s popular show "Extreme Makeover: Home Edition,"and offers readers Ty’s realistic and doable solutions to the many and varied decorating and remodeling challenges that today’s homeowners face. ② What was the most important hurdle you had to overcome? Creating a new remodeling and decorating magazine that would stay true to the already popular Ty Pennington brand and be successful with readers and advertisers. ③ What was the biggest pleasant surprise? That Ty Pennington, while a celebrity in his own right, is a talented, creative, down-to-earth person who’s fun to work with. ④ What is the biggest challenge you are facing today? Keeping up with Ty’s insanely busy schedule and his ideas for the magazine. ⑤ Imagine you have a magic wand and you can strike the magazine and make it human. Describe that human being. Ty Pennington—Creative, easygoing, funny, serious, a problem-solver, smart, resourceful, inspiring. ⑥ What advice do you offer to someone wanting to start a new magazine? Start with a great idea. Do your research to find out if there is a viable niche for your idea. If there is, persevere. ⑦ Finish this sentence: In 2011, your magazine will be…. ...A runaway success and just a part of a multi-platform Ty Pennington brand. IN THE CURRENT ISSUE OF MIN MAGAZINE
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COMMENTS
1.
Feb 08 is almost over. Any news of a launch date for Ty Pennington at Home. I can't find it anywhere. Thanks
Posted by M Gordon on Tuesday, February 26, 2008 @ 12:20 AM
2.
i'm in the uk - can i get a subscription here also the back copy fro last year
Posted by Barry Clapson on Sunday, March 16, 2008 @ 08:10 AM
3.
Unable to find copy of magazine anywhere in Chicago, Illinois. Can you help me? Thanks!
Posted by Barbara on Thursday, March 27, 2008 @ 11:54 PM
4.
i need found ty pennington
Posted by dary on Wednesday, April 30, 2008 @ 07:33 PM
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 Manager, Digital Media, NCC Media
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