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 Launch Pad: Statement Frequency: Bi-monthly Concept: A regional celebrity-based lifestyle magazine focusing on trends of the rich and famous Target Audience: Approximately 65,000 New Valley and Malibu (CA) estate owners with an annual income exceeding $250,000 Questions with statement publisher and creative director: Richard Bleiweiss① Most important achievement your magazine has accomplished in today’s marketplace?Having an original mission to publish a regional title that felt like a national title and having it turn into a national editorial package that has made celebrities, studios and publicists look to us for editorial inclusion. ② Most important hurdle you were able to overcome? Being a self-funded regional start-up, the most important hurdle was to be taken seriously by the entertainment and publishing industries. ③ What was the biggest pleasant surprise? Seeing the magazine quoted on network television and in well-known national publications with multi-million circulation numbers. ④ What is the biggest challenge you are facing today? Keeping up with the marketing and promotion dollars being spent by over-funded, start-up regional publications. ⑤ Describe that human being. Statement would be someone who on the one hand enjoys the better things in life, but who in his heart is a real philanthropist. He’d be just as comfortable going to an A-List Hollywood event as he would be helping the less fortunate in whatever way he could. ⑥ What would you say to someone starting a new magazine? Make sure that you have a minimum of 18 months worth of funding in place before you start to publish. ➆ In 2011, your magazine will be... ...A national network of regional advertising packages both in print and on the Web. IN THE CURRENT ISSUE OF MIN MAGAZINE
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