Launch Pad: National Geographic Little Kids

Publisher: National Geographic Society
Frequency: Bi-monthly
Concept: A teaching tool to help parents inspire a love of learning in their children
Target Audience: Three- to six-year-olds and their parents


Questions with National Geographic Little Kids Editor: Melina Bellows

â‘  Most important achievement?
Cutting through the clutter and providing the quality parent-child experience you’d expect from National Geographic. As “The magazine for young explorers,” NG Little Kids achieves our goal to excite young children to explore their world, enticing them with award-winning photography, colorful art and page after page of interactivity.

â‘¡ Most important hurdle you overcame?
Proving that National Geographic could be kid-friendly.

â‘¢ What was the biggest pleasant surprise?
NGLK has exceeded the paid circulation goal by more than 58,000.

â‘£ Describe the magazine as a human being.
Jane Goodall, Jacques Cousteau and a National Geographic photographer, all rolled into a curious five year old who already has a Harvard degree in ecology and sustainability.

⑤ Advice to someone starting a new magazine.
Identify your audience, determine your focus, stay true to your roots, maintain high quality, talk to your potential readers and deliver what they want, not what you want to give them.
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  1. min magazine 2008 — August 14, 2008
  2. editors' picks — November 14, 2007
  3. Launch Pad: National Geographic Little Kids — November 14, 2007
  4. 21 Most Intriguing: David Nussbaum — November 14, 2007
COMMENTS
1.
I signed up Jim Mason
823 Avon St
Flint MI 48503
to receive the Little Kids National Geographic for the yr 2008 and after I looked into weather he received this magizne, and found out that he had not received even one all year.
I would like to know why?
Did I not pay for it? 4244390185
Posted by jeanette on Thursday, October 16, 2008 @ 10:31 AM
2.
I signed up or this magazine in Sept. 2008 and paid for it and have not received it yet. I'm wondering why? It's for Jake Snyder 402 Grant 270019, Sheridan, AR 72150
Posted by Glenda Shaw on Wednesday, January 28, 2009 @ 01:47 PM

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