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 Launch Pad: NEED Frequency: Quarterly Concept: A completely independent magazine dedicated to global and domestic humanitarian efforts Target audience: Socially conscious “green” citizens who are interested in sustainability, charitable foundations and responsible corporations Questions with NEED editor: Kelly Kinnunen① What is your magazine's most significant achievement?NEED proves that there is a broad audience for a publication focusing on humanitarian issues. Its very diverse audience ranges from students to politicians, doctors to designers, CEOs to inmates. ② What was the most important hurdle you were able to overcome? Attracting photographers, writers and support staff during a time when there was no money, all we had to offer was an opportunity to make a difference in the lives of others. ③ What was the biggest pleasant surprise? The response from readers. I once spoke at a facility for juveniles that had been convicted of violent felonies. The administration told me to expect to be disrespected and that the boys would not pay attention. I passed out the magazines to these 50 boys and they transformed into thoughtful, empathetic, concerned young adults. ④ What is the biggest challenge you are facing today? Getting the word out about NEED. If people do not know about it, they will never read it or share it with others. ⑤ What would your magazine be like in human form? This human would be a change-maker and an inspiring individual that offers hope to those around them. This human would also be beautiful—a work of art in and of themselves that people from all walks of life would be attracted to. Most of all, this human would be a selfless, compassionate person that treats everyone with respect. ⑥ What advice do you offer to someone starting a new magazine? Seek advice, and when it is given, consider it—even if you initially may disagree with it. Also consider having your head examined, prepare to be poor, work more than anyone else they know and purchase an air mattress for the office for that last push before print. ⑦ Finish this sentence: In 2011, your magazine will be… One of several successful tools produced by NEED communications that creates awareness and inspires people to get involved. IN THE CURRENT ISSUE OF MIN MAGAZINE
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