Launch Pad: NEED

Publisher: NEED Communications
Frequency: Quarterly
Concept: A completely independent magazine dedicated to global and domestic humanitarian efforts
Target audience: Socially conscious “green” citizens who are interested in sustainability, charitable foundations and responsible
corporations


Questions with NEED editor: Kelly Kinnunen

① What is your magazine's most significant achievement?
NEED proves that there is a broad audience for a publication focusing on humanitarian issues. Its very diverse audience ranges from students to politicians, doctors to designers, CEOs to inmates.

② What was the most important hurdle you were able to overcome?
Attracting photographers, writers and support staff during a time when there was no money, all we had to offer was an opportunity to make a difference in the lives of others.

③ What was the biggest pleasant surprise?
The response from readers. I once spoke at a facility for juveniles that had been convicted of violent felonies. The administration told me to expect to be disrespected and that the boys would not pay attention. I passed out the magazines to these 50 boys and they transformed into thoughtful, empathetic, concerned young adults.

④ What is the biggest challenge you are facing today?
Getting the word out about NEED. If people do not know about it, they will never read it or share it with others.

⑤ What would your magazine be like in human form?
This human would be a change-maker and an inspiring individual that offers hope to those around them. This human would also be beautiful—a work of art in and of themselves that people from all walks of life would be attracted to. Most of all, this human would be a selfless, compassionate person that treats everyone with respect.

⑥ What advice do you offer to someone starting a new magazine?
Seek advice, and when it is given, consider it—even if you initially may disagree with it. Also consider having your head examined, prepare to be poor, work more than anyone else they know and purchase an air mattress for the office for that last push before print.

⑦ Finish this sentence: In 2011, your magazine will be…
One of several successful tools produced by NEED communications that creates awareness and inspires people to get involved.
IN THE CURRENT ISSUE OF MIN MAGAZINE
SEARCH PREVIOUS ISSUES
MOST READ
  1. min magazine 2008 — August 14, 2008
  2. The 21 Most Intriguing: The Reinventor: Kim Kadlec — November 1, 2006
  3. 21 Most Intriguing: Atoosa Rubenstein — November 14, 2007
  4. Launch Pad: NEED — November 14, 2007
COMMENTS

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




Enter the Smithsonian Contest with a chance to win a $500 AMEX Gift card plus. Enter online or download pdf.

To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

 Reserve your contest in min

min Press

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

March 25, 2010
Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business
Learn More

April 7-8, 2010
The 3rd Annual Digital Media Measurement & Pricing Summit
Learn More

April 19-21, 2010
Ad-Tech
Learn More

All Events


min
Free Eletters — Sign up Now