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Wednesday, November 1, 2006
Who Doesn’t Want to Advertise In Magazines?
"The real challenge for magazines is to grow with the market, and with those who don’t necessarily want to advertise in magazines."
Kerri Martin, Volkswagen’s head of brand innovation, as told to min magazine, – August 2006
Ch-ch-ch-ch-changes...
"Lots of people don’t like change. Change doesn’t much care."
Anonymous
Bono Buys A Bit Of Forbes
"My father and grandfather would approve. No one is the master of their own universe. Time and circumstances change. We wanted the wherewithal to pursue the enormous opportunities in front of us, and elevation understands technology, media and print. They are not just a source of capital; they are a source of insight."
Steve Forbes, president and CEO of Forbes, quoted in David Carr’s column in The new York Times – August 7, 2006
So, What’s the Punch Line?
"Everybody has a cartoon of themselves. Mine is: I write very fast, and I’m ruthlessly efficient with my time."
David Remnick, editor-in-chief of The new Yorker, quoted in The Observer, – September 10, 2006
So, That’s What We’ve Been Doing Wrong
"Think creatively and learn continuously, and in the case of the digital age, I think you need to have a 16-year-old daughter at home."
Frank Moss, director, MIT Media Lab, – at the MPA’s ‘Magazines 24/7’ 2006 conference
Good Night and Good Luck
"We’ve never forgotten that you count on us to be fair and to be right and always to be trustworthy."
Editor-in-chief, Ellen Levine, says goodbye to readers – In October’s issue of Good Housekeeping
Cowabunga
"Five years ago we would never have dreamed of including content from other publishers in the magazine. Now we embrace that."
Dan Orum, publisher-CEO, IDG, quoted in "Magazines Shape Up for Digital Future" article in Ad Age – April 17, 2006
Couch Potatoes Maybe, But Definitely Not Turnips
"The actual tip-over point, and again I would debate whether it’s really real or not, is sort of immaterial. it’s not as if publishers have been turnips, unaware that the world has embraced the Web."
John P. Loughlin, exec VP-general manager, Hearst Magazines, commenting on a Merrill Lynch forecast about magazines in Ad Age, – April 7, 2006
Cheaper Than Seeing a Shrink
"There are 30 million blogs. And 25 million are just therapy."
Rishad Tobaccowala, founder of Denuo, addressing the Magazine Publishers of America in 2006
Hold On To Your Hats
"The tectonic plates are moving beneath us. There’s a term in the marines called a ‘force multiplier.’ if you’re putting print together with digital the right way, that’s the result. Maybe by the year 2030 we’ll deliver content by holograms that follow you as you walk down the street. if that’s the case, we’ll have the best damn holograms in young-guy culture."
Rob Gregory, group publisher at Dennis Publishing’s Maxim, – quoted in Ad Age, April 17, 2006
I Google, Therefore I Am
"I think of a great monthly magazine as occupying the sweet spot between the Web and books. It can have much of the timely relevance of the Web combined with much of the depth of a book. Obviously, it has to live online, too. If you’re not in Google, you don’t exist for many people. But I think the immersive experience of the print version remains compelling."
Chris Anderson, editor- in-chief of Wired, and author of "The Long Tail," – interviewed by I Want Media
Getting Perspective
"The closing of a magazine is no more the sign of the death of our industry than the cancellation of a TV series means the shut-down of the network.
Jack Kliger, president/CEO of Hachette Filipacchi Media U.S. and MPA chair – at the AMC conference in October 2006
- min magazine 2008 — August 14, 2008
- The 21 Most Intriguing: The Reinventor: Kim Kadlec — November 1, 2006
- 21 Most Intriguing: Laurel Touby — November 14, 2007
- The 21 Most Intriguing: The Digital Expert: Sean Finnegan — November 1, 2006
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