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 Launch Pad: Hip Hop Weekly
Frequency: Weekly Concept: Covering celebrity news, music, film, TV, fashion and spokes from a hip-hop perspective Target Audience: Multi-cultural adults 40 years old and younger who identify as members of the “Hip Hop Generation” Questions with hip hop weekly co-founder and publisher: Dave Mays① What is the most important achievement your magazine has accomplished in today’s marketplace?We identified an underserved market; there has been no celebrity magazine directed to the hip-hop audience. Proof of this is that we ranked as the #12 best-selling magazine nationally in the 7-11 chain as of June 1, 2007. This is out of more than 65 titles. ② What was the most important hurdle you were able to overcome? Building newsstand circulation has been a challenge, given all of the consolidation and the promotional dollars necessary to be taken seriously by various retailers and wholesalers. ③ What was the most pleasant surprise? The positive feedback from the hip-hop community; people love the format. ④ What is the biggest challenge you are facing today? Fine-tuning our unique staffing and operating procedures, as I learn how to build a more efficient organization. ⑤ Describe your magzine human being. She has a proud heritage, and she shows it. She has a sense of humor and a well-rounded personality with interests in sports, music, movies, politics and celebrities ⑥ What would you say to someone starting a new magazine? Find a niche and focus on creating a quality product that serves it. Consider starting regionally to keep the marketing, sales and distribution within reach. Use the Internet to build your network. ⑦ Finish this sentence: in 2011 your magazine will be… ...The #1 selling newsstand title serving the multicultural, under-40 demographic. We will be considered the People magazine of our generation. IN THE CURRENT ISSUE OF MIN MAGAZINE
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