 |
   |
Visit min's sister site:  |
|
|
|
 Launch Pad: Hip Hop Weekly Frequency: Weekly Concept: Covering celebrity news, music, film, TV, fashion and spokes from a hip-hop perspective Target Audience: Multi-cultural adults 40 years old and younger who identify as members of the “Hip Hop Generation” Questions with hip hop weekly co-founder and publisher: Dave Mays① What is the most important achievement your magazine has accomplished in today’s marketplace?We identified an underserved market; there has been no celebrity magazine directed to the hip-hop audience. Proof of this is that we ranked as the #12 best-selling magazine nationally in the 7-11 chain as of June 1, 2007. This is out of more than 65 titles. ② What was the most important hurdle you were able to overcome? Building newsstand circulation has been a challenge, given all of the consolidation and the promotional dollars necessary to be taken seriously by various retailers and wholesalers. ③ What was the most pleasant surprise? The positive feedback from the hip-hop community; people love the format. ④ What is the biggest challenge you are facing today? Fine-tuning our unique staffing and operating procedures, as I learn how to build a more efficient organization. ⑤ Describe your magzine human being. She has a proud heritage, and she shows it. She has a sense of humor and a well-rounded personality with interests in sports, music, movies, politics and celebrities ⑥ What would you say to someone starting a new magazine? Find a niche and focus on creating a quality product that serves it. Consider starting regionally to keep the marketing, sales and distribution within reach. Use the Internet to build your network. ⑦ Finish this sentence: in 2011 your magazine will be… ...The #1 selling newsstand title serving the multicultural, under-40 demographic. We will be considered the People magazine of our generation. IN THE CURRENT ISSUE OF MIN MAGAZINE
SEARCH PREVIOUS ISSUES
MOST READ
COMMENTS
1.
Hip Hop Weekly is continuing to grow at a rapid rate; the buzz on the street is undeniable. Everywhere you go, people have fallen in love with Hip Hop Weekly and we have a passionate and loyal readership now well over 1,000,000 readers per issue and growing.
Posted by J Hill on Friday, August 28, 2009 @ 12:14 PM
|
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
EventsBest of the Web, April 3, 2012 min's Sales Executive of the Year Awards min Press
 Events Calendar
min's Best of the Web Awards |
.jpg)
Internet Sales Guidebook| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
