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 Launch Pad: American Driver
Frequency: Bi-monthly Concept: A luxury lifestyle publication designed for automotive enthusiasts Target Audience: Middle-aged men who are highly educated, affluent, own multiple cars, travel and dine out frequently Questions with American Driver publisher: Timothy Miller① What is your magazine's most important achievement?American Driver being mentioned first and in the same sentence with Robb Report, Cigar Aficionado, and Automobile magazines by an advertising media buyer. ② What was the most important hurdle you overcame? All the "no," "not interested" and "that'll never work" comments. ③ What was the biggest surprise? The warm handshakes from the car owners, car collectors and automotive enthusiasts we meet from around the country, and the eagerness with which they open up their homes, garages and businesses to our staff and readers. ④ What is the biggest challenge you are facing today? Building and increasing the advertising, marketing and promotional value for our advertisers in creative, ground-breaking and measurable ways while also incorporating new, innovative ideas into our editorial mix. ⑤ Describe your magazine as a human being. That human being would be Jay Leno—an affable, successful, entertaining and intelligent car nut. ⑥ What would you advise someone starting a new magazine? Read as many magazines as you can in your neighborhood bookstore. Buy your top five favorites and determine your motivation for those purchases. Then, beg for or borrow $2-6 million and call me in the morning. ⑦ Finish this sentence: In 2011, your magazine will be... ...The brand most requested, recognized and welcomed by those influential automotive enthusiasts enjoying the luxury lifestyle. IN THE CURRENT ISSUE OF MIN MAGAZINE
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