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 Launch Pad: Statement
Frequency: Bi-monthly Concept: A regional celebrity-based lifestyle magazine focusing on trends of the rich and famous Target Audience: Approximately 65,000 New Valley and Malibu (CA) estate owners with an annual income exceeding $250,000 Questions with statement publisher and creative director: Richard Bleiweiss① Most important achievement your magazine has accomplished in today’s marketplace?Having an original mission to publish a regional title that felt like a national title and having it turn into a national editorial package that has made celebrities, studios and publicists look to us for editorial inclusion. ② Most important hurdle you were able to overcome? Being a self-funded regional start-up, the most important hurdle was to be taken seriously by the entertainment and publishing industries. ③ What was the biggest pleasant surprise? Seeing the magazine quoted on network television and in well-known national publications with multi-million circulation numbers. ④ What is the biggest challenge you are facing today? Keeping up with the marketing and promotion dollars being spent by over-funded, start-up regional publications. ⑤ Describe that human being. Statement would be someone who on the one hand enjoys the better things in life, but who in his heart is a real philanthropist. He’d be just as comfortable going to an A-List Hollywood event as he would be helping the less fortunate in whatever way he could. ⑥ What would you say to someone starting a new magazine? Make sure that you have a minimum of 18 months worth of funding in place before you start to publish. ➆ In 2011, your magazine will be... ...A national network of regional advertising packages both in print and on the Web. IN THE CURRENT ISSUE OF MIN MAGAZINE
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Media Center Manager and Publications Editor/Manager, National Endowment for Democracy All Media Jobs  Ok! contest. Win a weekend getaway in the Hamptons. Deadline August 28, 2008 Elle contest win two tickets to the Project Runway season finale in NYC. (Travel not included.) Deadline August 8, 2008 Meet this month's contest winners! and Reserve your contest in min! 
 
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