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 Launch Pad: The American
Frequency: Bi-monthly Concept: Modeled on Henry Luce’s original vision for Fortune magazine to survey the scope of American life through the lens of business and economics Target Audience: Businesspeople with an interest in public policy and culture Questions with The American publishing director: Sam Schulman① What are you proudest of?Showing that a magazine of high editorial quality about business could be executed with fewer than 10 editorial and art people, could attract an audience, press attention and strong advertising support. ② What was the biggest hurdle you were able to overcome? Getting a hearing from the advertising community. ③ What was the biggest pleasant surprise? How comparatively welcoming the news industry—up and down the entire distribution chain—was about taking on an ambitious new, but comparatively small publication. ④ Biggest challenge you are facing today? Expanding our publication’s audience without succumbing to the temptation of spending vast sums of money on risky audience-building investments. ⑤ If your magazine was personified by a human being, what would he/she be like? An experienced, successful businessperson with an entrepreneurial bent who is likely to be inspired to make imaginative business decisions. ⑥ What would you say to someone wanting to start a new magazine? Make sure you know who your audience is—almost by individual name—how big it is, and how you are going to reach it. Do a reality check: Does it really exist, or do you simply wish you lived in a world where it does? ⑦ In 2011, your magazine will be… Essential intellectual equipment for business and political figures and individual investors not just in this country, but worldwide. IN THE CURRENT ISSUE OF MIN MAGAZINE
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 Digital Media Editor, Institute Of Food Technologists (IFT)
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Media Center Manager and Publications Editor/Manager, National Endowment for Democracy All Media Jobs  Ok! contest. Win a weekend getaway in the Hamptons. Deadline August 28, 2008 Elle contest win two tickets to the Project Runway season finale in NYC. (Travel not included.) Deadline August 8, 2008 Meet this month's contest winners! and Reserve your contest in min! 
 
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