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Jeremy Greenfield & Courtney Barnes
Publisher: National Geographic Society
Frequency: Bi-monthly
Concept: A teaching tool to help parents inspire a love of learning in their children
Target Audience: Three- to six-year-olds and their parents
Questions with National Geographic Little Kids Editor: Melina Bellows
â‘ Most important achievement?
Cutting through the clutter and providing the quality parent-child experience you’d expect from National Geographic. As “The magazine for young explorers,” NG Little Kids achieves our goal to excite young children to explore their world, enticing them with award-winning photography, colorful art and page after page of interactivity.
â‘¡ Most important hurdle you overcame?
Proving that National Geographic could be kid-friendly.
â‘¢ What was the biggest pleasant surprise?
NGLK has exceeded the paid circulation goal by more than 58,000.
â‘£ Describe the magazine as a human being.
Jane Goodall, Jacques Cousteau and a National Geographic photographer, all rolled into a curious five year old who already has a Harvard degree in ecology and sustainability.
⑤ Advice to someone starting a new magazine.
Identify your audience, determine your focus, stay true to your roots, maintain high quality, talk to your potential readers and deliver what they want, not what you want to give them.
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- 21 Most Intriguing: Laurel Touby — November 14, 2007
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