 |
 21 Most Intriguing: Steven Binder
Vice President of Magazine Sales, ESPN the MagazineWho is the MVP? This is a question frequently pondered by fans of any sport at any point during or after the season. But before you can begin to answer, you must first answer the following age-old question: Is the MVP the player with the most statistically significant season, or the one who helps his/her team the most? Numbers v. results. Scoring v. winning. Flash v. substance. Lucky for us, Steven Binder, VP of magazine sales at ESPN The Magazine, is both a high scorer and a producer. You only need to look as far at his 2007 numbers to see that Binder is not only a top scorer on the fully loaded ESPN team, but also integral to his team’s success.It’s his ability to play more than one position, says Ed Erhardt, president of ESPN and ABC sports customer marketing and sales, Binder’s direct report, and a legendary seller in his own right. “Steven has that ability to play in both worlds—he makes sure the blocking and tackling was happening on the magazine—at the same time, participate in an omnibus multimillion dollar deal with TV, events, the internet, and the magazine.” As for Binder, well, he lets the results do the talking, just like his favorite Yankee, Derek Jeter. He did, however, hint to us that the gap between ESPN The Mag and its rival SI, would dwindle even further by the end of the year, hinting that ESPN could hit the mid-teens in 2007 ad page gains. ESPN the Magazine vs. SISports Illustrated2007 2006 % Q1 501.74 496.87 0.98 Q2 510.61 462.64 10.37 Q3 512.26 551.77 -7.16 Total 1,524.61 1,511.28 0.88 ESPN the Magazine 2007 2006 % Q1 335.58 328.9 2.03 Q2 350.85 330.77 6.07 Q3 496.48 446.94 11.08 Total 1,182.91 1,106.61 6.89 mInsight
Under Binder's leadership, ESP the Magazine has achieved its five biggest issues in history in terms of ad revenue.
|
 Managing Editor - Hotel Publications, Questex Media Group, Inc.
VP - Media Director, T3
Audience Development Director, Paid Circulation, Penton Media All Media Jobs
 
|
| Copyright © 2008 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
