 |
|
|
|
|
 21 Most Intriguing: Steven Binder Vice President of Magazine Sales, ESPN the MagazineWho is the MVP? This is a question frequently pondered by fans of any sport at any point during or after the season. But before you can begin to answer, you must first answer the following age-old question: Is the MVP the player with the most statistically significant season, or the one who helps his/her team the most? Numbers v. results. Scoring v. winning. Flash v. substance. Lucky for us, Steven Binder, VP of magazine sales at ESPN The Magazine, is both a high scorer and a producer. You only need to look as far at his 2007 numbers to see that Binder is not only a top scorer on the fully loaded ESPN team, but also integral to his team’s success.It’s his ability to play more than one position, says Ed Erhardt, president of ESPN and ABC sports customer marketing and sales, Binder’s direct report, and a legendary seller in his own right. “Steven has that ability to play in both worlds—he makes sure the blocking and tackling was happening on the magazine—at the same time, participate in an omnibus multimillion dollar deal with TV, events, the internet, and the magazine.” As for Binder, well, he lets the results do the talking, just like his favorite Yankee, Derek Jeter. He did, however, hint to us that the gap between ESPN The Mag and its rival SI, would dwindle even further by the end of the year, hinting that ESPN could hit the mid-teens in 2007 ad page gains. ESPN the Magazine vs. SISports Illustrated2007 2006 % Q1 501.74 496.87 0.98 Q2 510.61 462.64 10.37 Q3 512.26 551.77 -7.16 Total 1,524.61 1,511.28 0.88 ESPN the Magazine 2007 2006 % Q1 335.58 328.9 2.03 Q2 350.85 330.77 6.07 Q3 496.48 446.94 11.08 Total 1,182.91 1,106.61 6.89 mInsight
Under Binder's leadership, ESP the Magazine has achieved its five biggest issues in history in terms of ad revenue.
|
 Manager, Digital Media, NCC Media
PR Director, The Knot Inc. Online Digital Ad Sales Executive, eMedTV Media Jobs | Job Alerts | Post Your Resume min Social Networks
Join us on  Follow us on  White Papers
Get even smarter -- download a white paper today.
Featured White Papers: Internet measurement of ad-noting: Sampling and Statistical Issues By MRI Successfully Building Communities for Your Business By Ripple6 ... more Whitepapers min Contests
min Press
 Twitter Best Practices for Media Companies
 Events Calendar
March 25, 2010 Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business Learn More April 7-8, 2010 The 3rd Annual Digital Media Measurement & Pricing Summit Learn More April 19-21, 2010 Ad-Tech Learn More |
.jpg)
Internet Sales Guidebook| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
