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At the min day Digital Summit the media world's leading innovators will share their techniques and tactics for monetizing content, creating community and leveraging something only you have—your great brand. The min day Digital Summit is your can't-miss immersion into who's doing what that's winning in digital media. You'll learn not just trends, but specific practical lessons that you can apply in your own company.

Join Chairman Steve Smith, and all the editors of min, who have collaborated to bring you the most forward-looking, practical program in our history based on their extensive knowledge and contacts in the industry. Register your team today.

Attend the min day digital Summit if any of these challenges and opportunities are keeping you up at night. You’ll learn:

  • How to thrive when your whole team is in perpetual experimentation mode.
  • Business models for native advertising among key media companies.
  • What agencies look for when buying native-advertising schedules.
  • Preserving customer relationships in the app ecosystem.
  • Practical lessons from brands on the leading edge of new terrain.
  • Top tools for evaluating all aspects of your social-media program.
  • How to demonstrate value and ROI to agencies in the era of demand-side platforms and programmatic buying.
  • How different types of social network traffic map against your audience and distribution goals.
  • How social analytics should inform your editorial priorities.
  • Lessons on new technology, data and ad exchanges to make the most of your audience equity.
  • How to integrate native advertising on your site with social media and other channels.
  • How to create a seamless, user-friendly, profitable e-commerce platform.
  • The best ways to sell mobile and social advertising.
  • How to sleep better at night.
  • And much more!
The day before, June 3, consider attending min's Sales Executive of the Year Awards Breakfast, also held at the Grand Hyatt. min will salute the winners and honorable mentions of its annual Sales Executive of the Year Awards. Not only will you get to salute the ones who showed outstanding media sales performance, but you'll also get to meet top industry professionals while you're there.

Speakers

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Agenda-at-a-Glance

8:00 - 9:30 a.m. Registration & Networking Breakfast
Honesty Breakfast: The Year in Winning and Losing At Digital Media
9:30 - 10:15 a.m. What Media Buyers Want: Providing Value in a World of Native Advertising and Programmatic Buying
10:15 -11:00 a.m. Case Studies: E-Commerce: A Tale Of Two Cases
11:00 - 11:15 a.m. Networking Break
11:15 - Noon Consumers Are the New Sponsors: Turning Readers Into Customers
Noon - 1:30 p.m. Social Media Stars Awards Luncheon & Keynote Presentation
Keynote: BuzzFeed and the Economics of Media Disruption
1:30 - 2:15 p.m. Synching Up With the Multi-Screen Dilemma: Go Native Or Get Responsive?
2:15 - 2:45 p.m. Case Study: Magazines in the Age of Big Data
2:45 - 3:00 p.m. Sponsor Interlude
3:00 - 3:15 p.m. Networking Break
3:15 - 4:00 p.m. Managing the Social Media Playground: Staffing, Prioritizing, Testing And Measuring
4:00 - 4:30 p.m. Selling Mobile: Filling The Monetization Chasm
4:30-5:00 p.m. Baker's Dozen

Agenda

8:00 - 9:30 a.m.

Registration & Networking Breakfast

Honesty Breakfast: The Year in Winning and Losing At Digital Media
We start min day with our traditional opening questions of magazine-media executives. They'll tell us what worked and what didn't in the last 12 months, and from our panelists' responses you'll gain essential business intelligence about the successes of your own initiatives. Magazine brands, like all other media, are in perpetual experimentation mode on mobile, paid content, social, tablet, video and e-commerce platforms. Three executives sprint quickly through the ideas that won and lost. What bright shiny objects in the digital sky shone, and which came crashing to earth? We start the min day digital Summit with practical lessons from the brands that are reconnoitering the new terrain.

Speakers:

Bonnie Fuller
Editor in Chief
HollywoodLife.com
@BonnieFuller
Nick Blunden
Global Publisher
The Economist Digital
@nickblunden
Angus MacKenzie
Chief Content Officer
Motor Trend
@Angus_MacK

9:30 - 10:15 a.m.

What Media Buyers Want: Providing Value in a World of Native Advertising and Programmatic Buying

Our longstanding min day Summit check-in with media buyers focuses on the key theme of 2013 for marketing departments and agencies: Deliver more bang for less buck. And we go straight to the buyers for their best examples of how magazine brands successfully amplified their campaigns to drive more value from their budget. It is about ROI now-how publishers can help their marketing partners tie media spend back to the KPIs that matter.

Speakers:


Cheryl DiMartino
Managing Partner, Global Solutions
MEC
Trixie Ferguson Gray
VP, Experience Architect
UM
Audrey Siegel
President, Director of Client Services
Targetcast
@TargetCastTalks


10:15 -11:00 a.m.

Case Studies: E-Commerce: A Tale Of Two Cases

Magazine brands embraced e-commerce models more aggressively in the last year than ever before. From shopping carts and buy buttons on every page, to affiliate relationships with game, apparel and electronics makers, and even to co-branded standalone e-stores, media wants to sell the goods and get more direct credit for the purchases its content inspires. We walk through two different models for how magazines have gotten a piece of the fastest-growing action online-commerce.

Speakers:

Carol Smith
Vice President/Publisher/Chief Revenue Officer
Harper's Bazaar
@harpersbazaarus
Marta Wohrle
Founder
TruthinAging.com
@truthinaging


11:00 - 11:15 a.m.
Networking Break


11:15 - Noon

Consumers Are the New Sponsors: Turning Readers Into Customers

Even without the narrowing of investment in print pages, media models of the future simply cannot rely on an ad-revenue stream that is contracting everywhere. Magazine brands are looking to the consumer to contribute a greater share to sustain the content they love. But where and how are publishers finding that money-in all-access "passes," mobile and tablet apps that accrue fees and acquire new audiences, new service-oriented products, or direct sales through e-commerce? But in all of these models the central question remains-what will the consumer pay for? What drives them from the free online-content models and low-priced print subs to which they became accustomed, to paying for content?

Speakers:

Bill Holiber
President and CEO
New York Daily News, U.S. News & World Report
@nydailynews
Karen Kovacs
Publisher
People
@karenkovacs
Elizabeth Burnham Murphy
Chief Marketing Officer
Bonnier Men's Group


Noon - 1:30 p.m.

Social Media Stars Awards Luncheon & Keynote Presentation
min will honor min's Social Media Stars at this special awards luncheon. In the selection of min's Social Media Stars, our editors leveraged min's proprietary Boxscores, which track a range of success metrics in the media industry including Facebook and Twitter following and gains. In addition to looking at gross following and growth in these social networks, we factored in publications' audience and circulation, as well as their reach in conventional channels, against what they are achieving in social media. We also factored in innovation and sophistication in audience engagement based upon what we've observed in the media industry from our vantage point at min.


Keynote: BuzzFeed and the Economics of Media Disruption

BuzzFeed might be the hottest pureplay brand in the world right now. In fact, it might be the hottest media brand, period. The company is a mix of original reporting and technologies that detect what's hot and what's viral, and zeroes in on that content, delivering it to BuzzFeed readers in real time. Its advertising strategy is similarly disruptive, relying on what used to be called "advertorials" and is now known as native advertising. But at BuzzFeed, it's not just native-it's shareable. The company raised $20 million in a fourth round of funding in January, and its mission is to get big. Fast. Learn how things are progressing at BuzzFeed as COO Jon Steinberg describes advertising, content creation and audience acquisition at the fast-growing Web hub. And learn what it means for traditional-media competitors as they race to adjust to Webonomics. 

Keynoter:

Jon Steinberg
President and COO
Buzzfeed
@jonsteinberg



1:30 - 2:15 p.m.

Synching Up With the Multi-Screen Dilemma: Go Native Or Get Responsive?

Mobile Web, half and full size tablets, apps, 'phablets' and now smart TVs! Loyal and prospective readers are engaging your brand from multiple touchpoints throughout their media consumption day, but how can publishers capture this behavior efficiently? Multi-screen access is a multi-part problem, not only involving debates over HTML5, responsive or native device design. It also includes issues of user authentication and synchronizing the user experience, shared and saved content across devices. What techniques and technologies are proving effective for magazine brands in keeping experiences flexible but seamless and consistent and capturing the user throughout the day?

Speakers:

Joe Brown
New York Editor
Wired
@wired


2:15 - 2:45 p.m.

Case Study: Magazines in the Age of Big Data

Smart magazine publishers have always relied on their core audience data sets to drive circulation and advertising. But in the age of "big data" the inputs have grown exponentially and moved data-driven marketing to the center of business models. This case study presents how one publisher is leveraging big-data analytics and modeling to find new audiences, drive content revenues, and develop new advertising opportunities. Is data the new media?

Speaker:

Charles W. Swift
VP, Marketing Analysis & Operations
Hearst


2:45 - 3:00 p.m.
Sponsor Interlude


3:00 - 3:15 p.m.
Networking Break


3:15 - 4:00 p.m.

Managing the Social Media Playground: Staffing, Prioritizing, Testing And Measuring

In just a few years, social media has become the new distribution engine for magazine media, but have publishers' infrastructures kept pace? The small riot of platforms (Facebook, Twitter, Pinterest, Tumblr, Instagram, StumbleUpon, Reddit) presents a real challenge to resources and management. Our panel of social media leaders explores how they are balancing the needs to experiment and be ever-present on these networks with the organizational need to prioritize and amortize efforts and generate measurable results. Who owns social media in these models? How are time investments being determined? And is anyone attaching an ROI to this yet?

Speakers:

Aaron Carrera
Social Media Manager
Grind Media
@Aaron_Carrera
Nika Vagner
Social Media Editor
EW.com
@Niksterr
Elizabeth Brady
Social Media Editor
Us Weekly
@sheerling / @usweekly


Moderator: Charlise Fergusen
Partnerships Editor
Essence.com

4:00 - 4:30 p.m.

Selling Mobile: Filling The Monetization Chasm

Let's face it. The space between mobile usage and mobile monetization is not a mere 'gap.' With some estimates of eCPMs at a fifth of their desktop counterpart, we are facing a chasm that could prove catastrophic as some publishers watch close to half of usage coming from post-PC devices. What's the answer? Cross-screen ad integrations? Richer, higher-priced units? Dedicated mobile sales forces? Or just more revenue direct from users? We feature two magazine sales teams that feel they are starting to fill the mobile chasm.

Speakers:

Laura Kelso
Senior Mobile Product Manager
Allrecipes.com
Doug Grinspan
Head of Mobile Publishing
Say Media
@saymedia


4:30-5:00 p.m.

Baker's Dozen

The min day Digital Summit tradition continues, ending with a fun and rapid-fire litany of proven money-making tips, tricks and models. Our panel of three digital-media executives will offer thirteen ideas that have paid off for them in monetizing the digital channels-from sales strategies to novel content packages, including revenue streams both big and incremental. Take out your notebooks and write fast. Thirteen money-making ideas in 30 minutes are sure to move by fast.

Speakers:

Mark Howard
Senior Vice President of Digital Advertising Strategy
Forbes
@Forbes
Jim Spanfeller
CEO
The Spanfeller Media Group
@JimSpanfeller
Todd Anderman
President Sales, Marketing and Operations
Thrillist
@Thrillist

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Pricing

Registration Options Rates
Conference Only
One person
$895
Conference plus
Sales Executive Awards Breakfast
One person
$1345
Conference Only
Group of 2+
$845
Conference plus
Sales Executive Awards Breakfast
Group of 2+
$1295

*Group rate is per person

Sponsorships

At the minday Digital Summit, you will have the time and access to talk to hundreds of decision makers interested in products and services that will make them money, save them money or streamline their business. This premier event is limited to eight sponsors - contact Tania Babiuk to secure your spot today.

Advertising/Sponsorship Contact:
Tania Babiuk
Email: tbabiuk@accessintel.com
Phone: 203-899-8498

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Past Attendees

Join industry innovators from leading companies like these who have attended in the past:

• AARP The Magazine
• American Express Publishing
• Associated Press
• Bloomberg Businessweek
• Bonnier Corporation
• Bryn Mawr Communications
• Condé Nast
• Crain Communications
• Digitas
• Forbes Future US
• Hachette Filipachhi Media
• Hanley Wood
• Harvard Business Review
• Hearst Magazines
• IDG Communications
• Martha Stewart Living Omnimedia
• Mediavest
• Meredtih Corporation
• Northstar Travel Media
• O, The Oprah Magazine
• Penton Media
• Playboy
• Popular Science
• Razorfish
• Reader’s Digest
• Rodale
• Source Interlink Media
• The Taunton Press
• The Wall Street Journal
• Time Inc.
• TradeFair Group
• And More!

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Summit Location:
Grand Hyatt New York
109 E 42nd St. at Grand Central
Terminal, New York, New York, USA 10017

Hotel Rooms: min does not have a room block at the Grand Hyatt. Please book your room directly with the Hyatt for the best rate.

Dress Code: Business Casual

Questions?

If you'd like to register by phone of have questions regarding the program, please contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

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Sponsored by:











Bonuses for Attending:

  • An Executive Summary
  • Tip sheet - 13 Tips for Applying Digital Tactics to Your Brand
  • Samples of Business Models for Native Advertising
  • Certificate of Completion
  • Attendee-only access to speaker presentations

You'll Become An Expert in:

  • Selling mobile and social advertising
  • Integrating native advertising on your site
  • Creating a profitable e-commerce platform
  • Demonstrating value and ROI to agencies
  • Determining editorial priorities based on social analytics
  • New technology, data and ad exchanges
  • Evaluating aspects of your social-media program

Location:

Summit Location:
Grand Hyatt New York
109 E 42nd St. at Grand Central
Terminal, New York, New York, USA 10017

Hotel Rooms: min does not have a room block at the Grand Hyatt. Please book your room directly with the Hyatt for the best rate.

Dress Code: Business Casual

Questions?

If you'd like to register by phone of have questions regarding the program, please contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

Who Should Attend:

The Digial Summit is tailored to forward-thinking media professionals including:
• Ad Directors
• Agency Executives
• Audience Developers
• CEOs
• CFOs
• Content Specialists
• Consultants
• COOs
• Corporate Brand Leaders
• Creative Directors
• Database Development Specialists
• Designers
• E-media Specialists
• Editors
• Entrepreneurs
• General Managers
• Investment Bankers
• Marketing Directors
• Marketing Executives
• Media Buyers
• Owners
• PR Directors
• Presidents
• Publishers
• Research Directors
• Sales Executives
• Web Strategiests

Letter to Attend:

Justification Letter to Attend

The min day Digital Summit will help you discover and implement ideas that deliver results. It will train you to search for innovative solutions. It will provide opportunities to make valuable connections with other media professionals who have solutions you need. And, it will prepare you for the road ahead. You probably already recognize the value of attending this conference, and we'd like to offer some assistance to help you convince your supervisor and organization to approve the costs. Download the "Justification to Attend" letter- everything you need to present your business case. The template is simple to fill out and drop off with your supervisor for approval.

Download Editable Word Doc

Proceeds:


Some proceeds from the Conference will go to One Laptop per Child's - whose mission is to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.