Sessions + Speakers
Tuesday, June 5th, 2012
8:45 - 9:30 a.m.Honesty Breakfast: Publishers Reveal Their Winning and Losing Revenue Tactics of 2012
Our traditional kick-off to min's Digital Media Summit brings in publishers to reflect on their best and worst ideas so far in 2012. From profitable partnerships with key advertisers to misfires in the Apple App Store, gushers of traffic from undiscovered social networks to new content spin-offs that fizzled, we ask each of our publishing triumvirate to get real with where money is being made and lost in digital.
Howard Mittman | Publisher | Wired
Christine Osekoski | Publisher | Fast Company
Mark Wildman | VP/Group Publisher | Bonnier
John Suhler | Co-Founder and General Partner | Veronis Suhler Stevenson
9:30 – 10:00 a.m.
Using Technology to Create Communities—and the Next-Gen Media Company
Glam Media helped invent a new hybrid model for women's service content online—a blend of small publishers, user-generated content, its own editorial and contributions from major media partners. But the classic magazine rules still apply: Put advertising in a symbiotic context with relevant content to reach the right people at the right time. As Glam's CMO Erin Matts will show, the tools and techniques for using technology and content to craft cross-platform communities is the new challenge for all players in the marketplace.
Erin Matts | Chief Digital Marketing Officer | Glam Media
10:00 – 10:45 a.m.
What Do Advertisers Want From Tablets, Anyway?
Our signature min Digital Media Summit panel of ad buyers focuses on a nagging problem of the tablet publishing space. Consumers seem to love digital editions of their magazines, but advertisers have been very slow to follow. What gives? What do brands and their agencies need from publishers to demonstrate that the ads can be as engaging for readers as the content has proven to be? What will it take to turn this shiny new object into a sustainable model?
Allison Howald | SVP, US Director Print Investment/Group Account Director | PHD Media
Brian Stoller | Managing Partner, Leader of Digital Strategy | Mindshare
Brenda White | Senior VP-Publishing Activation Director | Starcom Mediavest
Todd Krizelman | CEO | MagazineRadar
10:45 – 11:00 a.m.
11:00 – 11:45 a.m.
Case Studies in the Art of the Multi-Screen Makeover
Your re-launch just got more complicated. Did you consider how your site looks and works on a tablet? At 10 and 7 inches? Is the mobile site experience consistent with the main site? Is this environment both clickable and tappable? Designing for a "post-PC" world means that readers are accessing content from every entry-way, from cell phones to set top box browsers. Two publishers of successful multi-screen re-launches discuss how they did it, what they needed to consider, and what can go wrong.
Josh Klenert | Creative Director | AOL Mobile
Gael Towey | Chief Integration and Creative Director | Martha Stewart Living Omnimedia
Grant Whitmore | VP and General Manager | Hearst Magazines Digital
Joe McCambley | Founder, Creative Director | TheWonderfactory
11:45 a.m. – 12:30 p.m.
Beyond Like & Tweet: Reaching Audiences in the Age of Google+, Pinterest, Tumblr and StumbleUpon
Big as they are, Facebook and Twitter are not the only games in town. In fact magazines have been seeing remarkable results this year from alternative social media sources. The social gurus at major titles hit the share button on the strategies and tactics working for them across venues like Google+, Pinterest and Tumblr. But all this raises serious managerial questions. How does a brand and its editors engage in so many online parties all at once?
Leslie Ellwood | Executive Director, Audience Development | Shape Magazine
John Jannuzzi | Digital Editor | Lucky
Shannon McGarrical King | VP/General Manager | Real Simple Digital
12:30 – 2:00 p.m.
How Flipboard is Changing the Way Content is Being Consumed
In 2011, Flipboard not only set the pace for content aggregation on the iPad, it created a design standard. This indispensable app turns articles, newsfeeds and tweets into a touch-friendly page-flip format that creates an unbeatable personalized feed from your favorite blogs, tweets, Facebook posts and more. Time Inc. veteran turned Flipboard Editorial Director Josh Quittner shares what he's learned in crossing between old media and a cutting-edge new tech and content company. What can Flipboard tell us about how people really want to engage with content—and your brands.
Josh Quittner | Editorial Director | Flipboard
2:15 – 3:00 p.m.
E-Commerce, T-Commerce, M-Commerce: Any Buy Button Will Do
Magazines finally made the commerce connection in the last year and learned how to partner with retail in smarter ways. A rich new revenue stream is available from buy buttons on sites, on mobile apps and now especially on the tablet. But as our panel of e/m/t-commerce pros attests, publishers need to think way beyond adding a "shopping" tab to their sites. Successful selling within and around your editorial brands requires special design sense and a different relationship among editorial, sales and audiences.
Marie Jones | Managing Director Digital Media | Allure
Cassie Troiano | Director, eCommerce | XO Group/ The Knot
Mark Westlake | CRO | TechMediaNetwork
Marc Francisco | Senior Product Manager, eCommerce | CDS Global
3:00 – 3:45 p.m.
Print2Mobile: Making Mobile 2D Programs Work for Magazines and Their Advertisers
After a decade of false starts (anyone remember the CueCat?), magazines are finally bringing scale and creativity to 2D codes that activate the printed page with digital devices. The QR code, watermarks and other scannable tags are now as familiar to magazine readers as a TOC. But how are editorial and sales best using the print2mobile connection in ways that enhance experiences rather than disappoint and jade their readers to the format? And how are some of the most experienced practitioners of this new technology moving beyond novelty and starting to integrate the digital connection with the print experience?
Doug Chrichton | Director of Mobile Engagement | Meredith
John Paris | Senior Director, Mobile Strategy | Time Inc.
Lauren Sherman │ Executive Digital Editor │ Luckymag.com
Jennifer Bergin | Vice President of Marketing | Brown Printing Company
3:45 – 4:30 p.m.
Case Studies: We Want Our Magazine TV
If you follow the digital ad money, then you know it is headed towards video, the fastest growing segment of online marketing. But up against Hulu, YouTube and networks pouring their prime time goodies to the Web, how can magazines achieve the scale for their homegrown video franchises to get noticed by audiences and advertisers? Two case studies from successful video programmers show us the way.
Angus MacKenzie | Chief Content Officer | Source Interlink Media
Nick Palazzo | Co-Founder/Co-CEO | Stack Media
4:30 – 5:15 p.m.
The Baker's Dozen: 90-Second Ideas For Making Money in 2013
Min's Digital Media Summit wouldn't be the same without our ever-popular lightning round finale. Four top digital executives quickly (and we mean quickly) share the large and small tactics and strategies that have been making them money this year. From incremental ad sales into a one-off newsletter to big bets on new brand launches, we end the day by speed dating with hot revenue ideas.
John Alderman | Publisher/General Manager | Slate Group
Larry Burstein | Publisher | New York Media
Ian Wallin | SVP of Ad Sales | TVGuide.com
Lauren Wiener | SVP | Meredith
Kirk McDonald | President | PubMatic
5:15 – 6:30 p.m.
The min Digital Media Summit ends with our annual networking reception. Grab a bite and some champagne and mingle with your industry peers and colleagues. It's the perfect way to end the day!
*Content and speakers subject to change.