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Simple Math: A Small, But Important Sample?
Jay Lauf
Monday, December 20, 2010
This is a short post without conclusions, I’ll let you draw your own.
I commute by train every day from the suburbs to NYC. Twelve to 18 months ago, a regular perusal of my fellow travelers would have revealed, I’d guess, 10-15% of them consuming media (i.e.– reading or watching video) on electronics. For the purposes of this post, I’ll consider that distinct from plugging away at email on a handheld or laptop – probably another 15%.
Another 15-20% were inert – sleeping or staring into space. Perhaps 1% would be yammering loudly, inappropriately on their phones. This left 49-64% reading paper (newspapers, magazines, books).
Revisiting this exercise over the past six weeks shows me at least 40-50% now reading on electronics (iPad, Kindle, Nook, phone) and that might be low.
The number of sleepers and zombies hasn’t changed, nor has the number of emailers. Do the math.
Jay Lauf is the publisher of The Atlantic
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