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The Minsiders

Mike Haney

Alex Baxter

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Michael Friedenberg

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Neal Lulofs

Karen Macumber

Michelle Manafy

Atul Patel

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minsider Q&A: Editor Amy Odell
Tuesday, February 24, 2015
Understanding the mobile user.... more »

Does ‘Magazine Media’ Actually Redefine The Industry?
Wednesday, February 4, 2015
Ripp, Rodale, Lacy, Carey and Sauerberg weigh in.... more »

Meredith Rises and AMI Recedes With the Acquisition of Shape
Wednesday, January 28, 2015
Meredith is the fastest-growing company in the U.S.--and maybe the world.... more »

Your Download Numbers Suck...And That's A Good Thing
Wednesday, July 2, 2014
One of the unnerving trends digital publishers have seen over the past six months is that their iOS issue download numbers are sinking, sometimes by more than 50%. It’s like a virus, killing stats regardless of platform, subject matter or quality of magazine. This turn, however, is not some big... more »

Kill the Backfill—with Native!
Thursday, May 22, 2014
It’s been established. Native advertising is a viable revenue opportunity for publishers and one of the best content tools for marketers looking to create brand awareness and engage with audiences. What isn't established? How to scale this revenue opportunity without devaluing it out of relevance like... more »

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