 Alex Baxter Frank Cutitta Paul DeBraccio Judy Franks Dave Hendricks Marko Hurst Samir Husni Cella Irvine Eric John Jay Lauf Dan Lagani Karen Macumber Atul Patel Steve Pogorzelski Ken Sonenclar Domenic Venuto Marta Wohrle Matthew Yorke Guest Minsider |
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Friday, May 17, 2013
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity... Not only is this the first line of one of the classics; it is the opening scene of a drama we sometimes witness in the magazine media... more »
Thursday, May 2, 2013
Digital ad spending is expected to reach $55.25 billion by 2016, $11.87 billion of which is projected to come from mobile. The digital advertising landscape is shifting and publishers need to ensure they are in a position to benefit from these new developments. In the mobile space, eMarketer recently... more »
Tuesday, April 9, 2013
The words of one media exec commenting on the myriad platforms used to publish content across tablets, smartphones, and the web are striking: “The market is going crazy right now in every direction. We are trying to hang on until things shape up.” And that publisher is not alone. In two recent... more »
Thursday, April 4, 2013
Mark it down: The era of the “Digital Native” officially ended sometime in the Spring of 2013. That’s right. Just days after a 17-year-old from Britain sold his mobile app to Yahoo! for $30M, I’m saying we’ve officially reached a new inflection point. Not because there... more »
Monday, April 1, 2013
As traditional publishing revenue streams such as print ads dwindle, publishers are committing to change in order to boost profits in the digital age. Now, by offering marketing services like search engine marketing (SEM) campaigns to small and medium-sized businesses (SMBs), publishing companies are... more »
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