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Your Download Numbers Suck...And That's A Good Thing
Wednesday, July 2, 2014
One of the unnerving trends digital publishers have seen over the past six months is that their iOS issue download numbers are sinking, sometimes by more than 50%. It’s like a virus, killing stats regardless of platform, subject matter or quality of magazine. This turn, however, is not some big... more »

Kill the Backfill—with Native!
Thursday, May 22, 2014
It’s been established. Native advertising is a viable revenue opportunity for publishers and one of the best content tools for marketers looking to create brand awareness and engage with audiences. What isn't established? How to scale this revenue opportunity without devaluing it out of relevance like... more »

Dynamic Content is the Future
Tuesday, April 22, 2014
I know the Web is already dynamic. The Web-savvy set is laughing at me now, noting that the dead-tree-minded folks just now discovering dynamic content are probably doing so to save an app. However, they may be laughing too early though as I’m not entirely sure much of the Web is dynamic after all... more »

Plant the Seeds for Success in Native Ads
Tuesday, April 15, 2014
Content marketing has much to learn from organic farmers.... more »

The Media Buyer's 2014 Data Playbook
Monday, April 7, 2014
No question: data is the new champion of the media world. Consumers spread it across channels as brands and agencies scoop up every bit they can to deepen their understanding of and improve connections with consumers. Media buyers today have an overwhelming amount of data at their fingertips, but this... more »

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