This isn’t a typo. I am not referring to the 99% movement that began to sweep the country last year. But, an important data point was released by GFK/MRI late last year that is worth noting: the 89%! What am I talking about? Back in November, GFK/MRI released its first wave of data that measured both... more »

As we turned the corner into the new year and I reflected on lessons learned in 2011, there was one insight I believe is of genuine importance to fellow magazine publishers: Have the right support system in place to enable an unfettered move to digital. As you may have read, The Atlantic had an unprecedented... more »

A lot happened while you were out. Fueled by PR teams and deadline pressures, the annual crop of crystal ball ‘predictions for’ articles fills a strange societal need to be fundamentally wrong about the future, in writing. It doesn’t matter how wrong these articles ever are, no one keeps... more »

It’s been a very busy month already for the press covering social. The big three – Facebook, Google+ and Twitter - all made major announcements (some unplanned) around changes in their organizations and products. The following is a recap of the highlights combined with my advice about whether you... more »

Back in the spring of 2009, I wrote a column on why paid digital content had a bright future. At the time, the general sentiment in media circles was that free or freemium, ad-supported models were the most sensible. I suggested that media brands that offered unique, differentiated experiences online coupled... more »