|When:||Wednesday, Feb. 20, 2013|
|Time:||8:30 - 10:00 a.m.|
|Where:||CUNY The Graduate Center
365 Fifth Avenue
New York, NY
|Cost:||$199 per person|
Your front row seat to a unique series of open forum, no-holds-barred discussions between industry experts, each focused around a different, burning topic. Hear first-hand what top media experts are succeeding at, struggling with and envisioning around the corner. An honest, live exposé about the direction of the media industry.
It's easy to be a glass-half-empty person in the digital advertising world. Banner ads are a game of diminishing returns. CPMs are declining. Demand-side platforms (DSPs) let marketers chase people rather than media-made contexts. Classic interruptive ad formats don't always translate well to lean-in platforms. And the trend is towards fast, slim, aggregated, micro-publishing. Advertising continues to lag behind the digital shift, and much of the spend still goes to search and marketing, not display. But the glass may be half-full as well. New business and content models percolate relentlessly.
In the next Breakfast with a minsider series, we follow the online ad money and explore the innovation with two of the best thinkers among the digital agencies as well as top media-company innovators. It's sure to be a no-holds-barred conversation about the digital media-buying landscape, and who's doing what that works.
|Sarah Sikowitz Hite
Vice President, Group Media Director
Join Colin Sutton, Adam Shlachter, Rich Antoniello and Sarah Sikowitz Hite on February 20th for a spirited Q&A.
Questions? Contact Marly Zimmerman at firstname.lastname@example.org or 301.354.1703.
To sponsor the minsider breakfast contact Tania Babiuk at email@example.com.
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The Taunton Press, Inc. - Newtown, CT
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