Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »




Digital Advertising: What Marketers and Agencies Want,
and How Media Companies Can Adapt

Register Now

What is it?

EVENT DETAILS

When: Wednesday, Feb. 20, 2013
Time: 8:30 - 10:00 a.m.
Where: CUNY The Graduate Center
Skylight Room
365 Fifth Avenue
New York, NY
Cost: $199 per person

Your front row seat to a unique series of open forum, no-holds-barred discussions between industry experts, each focused around a different, burning topic. Hear first-hand what top media experts are succeeding at, struggling with and envisioning around the corner. An honest, live exposé about the direction of the media industry.

It's easy to be a glass-half-empty person in the digital advertising world. Banner ads are a game of diminishing returns. CPMs are declining. Demand-side platforms (DSPs) let marketers chase people rather than media-made contexts. Classic interruptive ad formats don't always translate well to lean-in platforms. And the trend is towards fast, slim, aggregated, micro-publishing. Advertising continues to lag behind the digital shift, and much of the spend still goes to search and marketing, not display. But the glass may be half-full as well. New business and content models percolate relentlessly.

SPONSOR:

In the next Breakfast with a minsider series, we follow the online ad money and explore the innovation with two of the best thinkers among the digital agencies as well as top media-company innovators. It's sure to be a no-holds-barred conversation about the digital media-buying landscape, and who's doing what that works.

Speakers:

       
Colin Sutton
US Director
OMD Word

Adam Shlachter
SVP Media Strategy
Digitas

Rich Antoniello
CEO
Complex Media
Sarah Sikowitz Hite
Vice President, Group Media Director
360i

You'll learn:

  • How the evolving structure of separate digital and print agencies affects spending decisions.
  • What marketers expect from their partners in the advertising economy - both the agencies and the media companies.
  • Some of the smartest integrated packages being implemented in magazine-based media.
  • How publishers are leveraging their own data to create new profit centers online.
  • How both buyers and sellers manage the increased importance of demand side platforms and automated ad buying/selling.
  • The agency perspective on a smart sales meeting.
  • The importance of engagement in media buying.
  • Measurability and ROI.
  • Integration of social into media buying.
  • Smart tactics for advertising on mobile devices.


Join Colin Sutton, Adam Shlachter, Rich Antoniello and Sarah Sikowitz Hite on February 20th for a spirited Q&A.

Questions? Contact Marly Zimmerman at mzimmerman@accessintel.com or 301.354.1703.

Sponsorship Opportunities

To sponsor the minsider breakfast contact Tania Babiuk at tbabiuk@red7media.com.

min's Magazine Media Awards
Entry Deadline: March 11
Enter Today

minsider Breakfast
March 15 | Yale Club, NYC
Register Today

min's 30 Event
April 14 | Grand Hyatt, NYC
Register Today

See all events and awards

Search Jobs
Media Jobs
Digital Ad Sales Manager
Emerald Expositions
Alpharetta, GA

Events Marketing Manager
Access Intelligence
New York, N.Y.

Managing Editor
Acoustical Society of America
West Barnstable, MA

Editor
Gfk
Boston, MA

Assistant/Associate/Senior Editor
Nature Publishing Group
London or New York City

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests





Want to sponsor a min contest?

Inside min This Week




min
Free Eletters — Sign up Now