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Digital Advertising: What Marketers and Agencies Want,
and How Media Companies Can Adapt

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What is it?

EVENT DETAILS

When: Wednesday, Feb. 20, 2013
Time: 8:30 - 10:00 a.m.
Where: CUNY The Graduate Center
Skylight Room
365 Fifth Avenue
New York, NY
Cost: $199 per person

Your front row seat to a unique series of open forum, no-holds-barred discussions between industry experts, each focused around a different, burning topic. Hear first-hand what top media experts are succeeding at, struggling with and envisioning around the corner. An honest, live exposé about the direction of the media industry.

It's easy to be a glass-half-empty person in the digital advertising world. Banner ads are a game of diminishing returns. CPMs are declining. Demand-side platforms (DSPs) let marketers chase people rather than media-made contexts. Classic interruptive ad formats don't always translate well to lean-in platforms. And the trend is towards fast, slim, aggregated, micro-publishing. Advertising continues to lag behind the digital shift, and much of the spend still goes to search and marketing, not display. But the glass may be half-full as well. New business and content models percolate relentlessly.

SPONSOR:

In the next Breakfast with a minsider series, we follow the online ad money and explore the innovation with two of the best thinkers among the digital agencies as well as top media-company innovators. It's sure to be a no-holds-barred conversation about the digital media-buying landscape, and who's doing what that works.

Speakers:

       
Colin Sutton
US Director
OMD Word

Adam Shlachter
SVP Media Strategy
Digitas

Rich Antoniello
CEO
Complex Media
Sarah Sikowitz Hite
Vice President, Group Media Director
360i

You'll learn:

  • How the evolving structure of separate digital and print agencies affects spending decisions.
  • What marketers expect from their partners in the advertising economy - both the agencies and the media companies.
  • Some of the smartest integrated packages being implemented in magazine-based media.
  • How publishers are leveraging their own data to create new profit centers online.
  • How both buyers and sellers manage the increased importance of demand side platforms and automated ad buying/selling.
  • The agency perspective on a smart sales meeting.
  • The importance of engagement in media buying.
  • Measurability and ROI.
  • Integration of social into media buying.
  • Smart tactics for advertising on mobile devices.


Join Colin Sutton, Adam Shlachter, Rich Antoniello and Sarah Sikowitz Hite on February 20th for a spirited Q&A.

Questions? Contact Marly Zimmerman at mzimmerman@accessintel.com or 301.354.1703.

Sponsorship Opportunities

To sponsor the minsider breakfast contact Tania Babiuk at tbabiuk@red7media.com.

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