WHAT IS IT?Your front row seat to a unique series of open forum, no-holds-barred discussions between industry experts, each focused around a different, burning topic. Hear first-hand what top media experts are succeeding at, struggling with and envisioning around the corner. An honest, live exposé about the direction of the media industry.
How is the relationship among the marketer, the agency, and the media community evolving as each explores new ways of reaching consumers? How are two of the largest media buyers on the planet making decisions about media spend and integrated programs? Good questions. In the latest segment of Min's acclaimed Breakfast with a Minsider Series, sit in with GroupM's director of print, George Janson, and his client, ConAgra Foods' Erin Kuhlmann, the company behind iconic brands such as PAM, Chef Boyardee, Helathy Choice, Reddi-Wip, Libby’s, and Hunts. George will explore with Erin examples of recent campaigns that demonstrate how client, agency and publishers need to work together on creative new programs and emerging formats.
Join George Janson and Erin Kuhlmann on December 14th for a spirited Q&A.
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