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EVENT DETAILS

When: February 19, 2014
Time: 8:30 - 10:00 a.m.
Where: Yale Club, NYC
Cost: $295 per person

min's February minsider brings together some of the leading publishers in the social media channel with agencies who are expanding their clients' social engagement. Social media is the newest—and quickest—way to dramatically expand audience and reach. Facebook, Pinterest, Twitter and Instagram can give magazine brands more followers than their print books have subscribers.

Avoid the mistakes and leap-of-faith strategies made by publishers before you as our panel of experts reveal what works and what doesn't when buyers and sellers combine great content, an engaged audience and social media reach to design effective marketing campaigns.

At this minsider Breakfast on Feb. 19, you'll learn:

  • How to build a menu of standardized social ad products, such as contests and integrated units
  • How new social media tools and ad models can be used by publishers and advertisers
  • How publishers can help drive traffic and followers to brands
  • What media content can enrich consumer brand presence on social networks
  • How publishers can serve as social media advisors to advertisers
  • The promotions that are and aren’t allowed on the major social channels
  • How sales teams are pricing and packaging social media programs

Speakers:

Colin Browning
Director, Marketing Services
IDG Global Solutions
Melissa Mattiace
Publisher
Entertainment Weekly


Jeff Melton
Chief Distribution Officer
MRY


Michelle Myers

Vice President and Publisher
Brides


Register:



Location:

Yale Club
50 Vanderbilt Ave
New York, NY

Sponsorship Opportunities:

To sponsor this minsider breakfast, contact
Tania Babiuk at tbabiuk@accessintel.com.


Join min on Feb. 19 at Breakfast with the minsiders to learn what your social media strategy should look like for 2014! Meet and network with new industry peers over coffee and breakfast. And come prepared with questions for the speakers!





















































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