min's February minsider brings together some of the leading publishers in the social media channel with agencies who are expanding their clients' social engagement. Social media is the newest—and quickest—way to dramatically expand audience and reach. Facebook, Pinterest, Twitter and Instagram can give magazine brands more followers than their print books have subscribers.
Avoid the mistakes and leap-of-faith strategies made by publishers before you as our panel of experts reveal what works and what doesn't when buyers and sellers combine great content, an engaged audience and social media reach to design effective marketing campaigns.
At this minsider Breakfast on Feb. 19, you'll learn:
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