What Do Advertisers Want (and Need) From Media Brands in 2014?
Do agency executives really believe magazine brands have succeeded in retaining their cachet in a cluttered market of cross-media competitors? If not, who are the most promising newcomers? What assets, creativity, and special features are the new table stakes in negotiating the high-touch, custom programs for which magazines are famous? And what do publishers think of brand and agency efforts to become publishers themselves?
We'll cover these timely issues:
And of course there will be considerable opportunity for attendees themselves to ask the panel about their own pressing concerns for the coming year.
min's Rising Stars Awards
Social Media Boot Camp
November 10 | Yale Club, NYC
Editorial and Design Awards Breakfast
November 18 | Yale Club, NYC
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