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What Do Advertisers Want (and Need) From Media Brands in 2014?


When: December 13, 2013
Time: 8:30 - 10:00 a.m.
Where: Yale Club, NYC
Cost: $295 per person
$2950 table of ten

The advertising and media worlds are as fluid as they've ever been. Ever. Fragmentation, plus migrating multi-screen audiences, plus the flight from print. Wow. The love of “native” ads and content marketing, plus programmatic everything, plus big data everywhere, plus brands as publishers and publishers as agencies. It's enough to give even the smartest media or agency executive a headache. The list of worries, trends, and shiny new objects goes on and on. But still, the opportunities reveal themselves. And media buyers and sellers need to come together in 2014 to craft campaigns and move the business forward. At our latest Breakfast with the minsiders, we convene leading agency executives and major publishers for a think tank on what advertisers want and need from their media partners as everyone hits the starting blocks for 2014.
Do agency executives really believe magazine brands have succeeded in retaining their cachet in a cluttered market of cross-media competitors? If not, who are the most promising newcomers? What assets, creativity, and special features are the new table stakes in negotiating the high-touch, custom programs for which magazines are famous? And what do publishers think of brand and agency efforts to become publishers themselves?

We'll cover these timely issues: 

  • Is the RFP process between buyer and seller broken?
  • Are magazines losing the war over scale across screens to TV and Web media brands?
  • What assets and unique features are buyers expecting from integrated programs in 2014?
  • Is the rise of content marketing a threat to traditional media and traditional ad budgets?
  • Where are the media dollars shifting in 2014? Is print still bleeding?
  • How can magazine brands retrieve lost print dollars with their digial initiatives?
  • Are companies like Google, with their increasingly targeted advertising solutions, eclipsing the ability of magazine brands to efficiently deliver audiences?
  • Can programmatic and premium coexist?
  • Mobile and tablet—Are advertisers ready to buy in to publisher initiatives? 

And of course there will be considerable opportunity for attendees themselves to ask the panel about their own pressing concerns for the coming year.


Laura Frerer-Schmidt
Women's Health
Karen Kovacs
Scott Kruse
Managing Partner, Direct of Print
Jamie Rubin
SVP, Group Media Director
Deutsch NY


Yale Club
50 Vanderbilt Ave
New York, NY
(Near Grand Central Station)

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