What Do Advertisers Want (and Need) From Media Brands in 2014?
Do agency executives really believe magazine brands have succeeded in retaining their cachet in a cluttered market of cross-media competitors? If not, who are the most promising newcomers? What assets, creativity, and special features are the new table stakes in negotiating the high-touch, custom programs for which magazines are famous? And what do publishers think of brand and agency efforts to become publishers themselves?
We'll cover these timely issues:
And of course there will be considerable opportunity for attendees themselves to ask the panel about their own pressing concerns for the coming year.
Up and Coming
Webinar: Growing Audience, Engagement
& Profitability with Video
August 11 | Register Today!
Editorial & Design Awards
Entry Deadline: August 14 | Enter Now!
Sales Executive of the
Year Awards Breakfast
September 22 | Register Today!
See all events and awards
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|