What Do Advertisers Want (and Need) From Media Brands in 2014?
Do agency executives really believe magazine brands have succeeded in retaining their cachet in a cluttered market of cross-media competitors? If not, who are the most promising newcomers? What assets, creativity, and special features are the new table stakes in negotiating the high-touch, custom programs for which magazines are famous? And what do publishers think of brand and agency efforts to become publishers themselves?
We'll cover these timely issues:
And of course there will be considerable opportunity for attendees themselves to ask the panel about their own pressing concerns for the coming year.
min's Integrated Marketing Awards
Email Marketing Specialist
Harvard Business Publishing
University of Maryland, Baltimore
Attorney Editor State Q&A
New York, NY
Vice President for College Relations and Marketing
University of Maryland
College Park, MD
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