What Do Advertisers Want (and Need) From Media Brands in 2014?
Do agency executives really believe magazine brands have succeeded in retaining their cachet in a cluttered market of cross-media competitors? If not, who are the most promising newcomers? What assets, creativity, and special features are the new table stakes in negotiating the high-touch, custom programs for which magazines are famous? And what do publishers think of brand and agency efforts to become publishers themselves?
We'll cover these timely issues:
And of course there will be considerable opportunity for attendees themselves to ask the panel about their own pressing concerns for the coming year.
Up and Coming
Breakfast with the minsiders
Feb. 25 | NYC
Best Sellers in Media Awards
Entries Due: March 6
May 12 | NYC
Winter Reading Survey
Chance to Win a Gift Card
Take the survey! Deadline: Jan 30
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