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MIN'S TOP 5

Top 5 Paid Models Worth Watching

You say they won’t pay for content online? They, if we mean consumers, do indeed pony up their credit cards regularly for online content—yes, even content from magazine brands. As we gear up for our own June 21 Webinar on “Cracking the Code” of paid content, we wanted to call out five...


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COMMENTS
1.
Third-party providers that digitize print magazines offer the service so cheaply that most any size publisher can afford it. Just a new version of shovelware.
Posted by Stuart Chirls on Saturday, July 11, 2009 @ 10:22 PM
2.
With the exception of PC Magazine, none of these are sustainable business models. "Throwing in" a subscription as part of a physical package seems clever, but what happens when it's time to renew? Rely on the disingenuous auto-subscribe that's driven your readership to the brink?

And don't get me started on PC Magazine's insistence on preserving the physical formatting in digital media. How long will we in media remain ignorant of the potential of interactivity.

To paraphrase Nietzsche, Print is Dead. But there will be caves for hundreds of years in which people will continue to live in its shadow.
Posted by Ashwin on Monday, July 13, 2009 @ 09:41 AM
3.
Having been publishing an on-line magazine for eight years (yesterday 2,200+ readers reading 25,000 pages for the day) I am now in discussions for a New Year launch of a HotelDesigns print magazine. I know how the web works and how a subscription part of a website can work. Now I am going to use print to do things that cannot be done in digital. The media are different. Facsimilies of magazines on the web are crap. Video and interactivity will continue to drive websites forward technologically, as will increasing web speeds. However print offers something different, more contemplative, deeper perhaps, which I would like to exploit. So I'm going to try it
Posted by Patrick Goff on Tuesday, July 14, 2009 @ 03:34 AM
4.
Patrick - best of luck. I'd be interested to hear what, specifically, you're hoping to leverage through print. I definitely see value in its infinite transportability (I still tear articles out of magazines and stuff them in my pocket for my subway ride) and its ability to drive branded advertising (i.e. "nice" advertisers who don't demand results).

What value do you hope to bring to your readers "that cannot be done in digital"?
Posted by Ashwin on Tuesday, July 14, 2009 @ 12:38 PM
5.
What are your thoughts on NYT's new paid model for online ontent? http://bit.ly/gDLwHK
@dwayneflinchum
Posted by Dwayne on Wednesday, March 23, 2011 @ 03:51 PM

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