Top 5 October Monthlies: Worth More Than 60 Cents

Greer Jonas

Thursday, September 22, 2011

The monthlies' October 2011 ad-page performance showed more trick than treat in the September 19 min. Ad-page totals for the 154 tracked magazines had a weak 55-up/99-down ratio versus Oct. 2010. The cumulative differential resulted in a solemn -8.03% and year-to-date (January - October) was -1.47%...

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