MIN’S WEEKLY BOXSCORES (week of April 23, 2012; April 24, 2011, was Easter Sunday; Easter 2012 was April 8)

04/23/2012
MIN’S WEEKLY BOXSCORES (week of April 23, 2012; April 24, 2011, was Easter Sunday; Easter 2012 was April 8)
Issue Date 2012 Ad Pages Issue Date 2011 Ad Pages % of Diff. YTD 2012 YTD 2011 % of Diff.
AMERICAN PROFILE 4/22 9.10 4/24 6.92 31.50 153.92 159.48 -3.49
BLOOMBERG BUSINESSWEEK 4/23 30.50 4/25 27.12 12.46 469.24 427.82 y 9.68
CONGRESSIONAL QUARTERLY 4/23 9.00 OUT 4/25 7.00 28.57 73.00 129.33 y -43.56
ECONOMIST, THE (N.A.) 4/14 40.83 4/16 34.00 20.09 545.84 583.31 y -6.42
ENTERTAINMENT WEEKLY 4/20 29.97 4/22 16.86 77.76 345.47 371.05 -6.89
GOLF WEEK 4/20 24.08 4/22 33.50 -28.12 322.07 405.16 y -20.51
GOLF WORLD 4/23 18.00 4/25 25.57 -29.61 267.09 358.99 y -25.60
IN TOUCH 4/23 7.33 4/25 16.95 -56.76 204.38 295.68 -30.88
LIFE & STYLE WEEKLY 4/23 9.16 4/25 9.00 1.78 167.22 158.25 5.67
NATION, THE 4/23 6.49 4/25 5.50 18.00 98.07 74.74 31.21
NATIONAL ENQUIRER 4/23 15.81 4/25 15.48 2.13 271.75 286.05 -5.00
NATIONAL JOURNAL 4/21 11.00 4/23 1.00 1,000.00 109.50 146.50 -25.26
NEWSWEEK 4/23 22.18 4/25 10.76 106.13 235.14 181.77 y 29.36
NEW YORKER, THE 4/23 13.57 4/25 18.29 -25.81 309.01 335.36 -7.86
NEW YORK MAGAZINE 4/23 55.31 4/25 62.86 -12.01 704.62 703.13 0.21
NEW YORK TIMES MAGAZINE 4/22 33.88 4/24 15.66 116.35 613.51 671.86 -8.68
OK! 4/23 18.48 4/25 24.72 -25.24 422.44 335.15 26.05
PARADE 4/22 7.50 4/24 6.71 11.77 154.43 170.18 -9.25
PEOPLE 4/23 54.51 4/25 75.97 -28.25 956.14 1,090.54 -12.32
SPORTS ILLUSTRATED 4/23 36.26 4/25 22.58 60.58 464.84 488.88 -4.92
STAR 4/23 17.16 4/25 23.24 -26.16 441.73 475.39 -7.08
TIME 4/23 17.28 4/25 20.59 -16.08 310.35 398.91 -22.20
TIME OUT NEW YORK 4/18 43.19 4/20 30.38 42.17 462.67 513.75 -9.94
TV GUIDE 4/18 14.30 D 4/18 17.47 D -18.15 204.41 255.20 -19.90
USA TODAY 4/13 44.35 4/14 32.06 38.33 495.88 564.95 -12.23
USA TODAY SPORTS WEEKLY 4/14 0.52 4/15 0.95 -45.26 7.94 25.8 -69.22
USA WEEKEND 4/22 8.33 4/24 12.12 -31.27 145.82 168.02 -13.21
US WEEKLY 4/23 36.33 4/25 39.54 -8.12 507.11 618.06 -17.95
WEEK, THE 4/20 10.00 4/22 12.00 -16.67 151.66 224.91 y -32.57
WOMAN’S WORLD 4/23 5.00 4/25 7.00 -28.57 108.06 110.43 -2.15
MIN’S BIWEEKLY BOXSCORES
Issue Date 2012 Ad Pages Issue Date 2011 Ad Pages % of Diff. YTD 2012 YTD 2011 % of Diff.
AUTOWEEK 4/16 37.72 4/18 40.43 -6.70 253.07 254.01 -0.37
ESPN 4/16 38.83 4/18 47.07 -17.51 263.77 333.60 -20.93
FORBES 4/23 56.97 4/25 40.01 42.39 435.34 362.63 20.05
“ Forbes Life –––– 42.33 –––– 37.83 11.90 477.67 400.46 19.28
FORTUNE 4/30 54.66 5/02 59.78 -8.56 389.80 376.62 3.50
JET 4/16 7.00 4/18 16.00 WK -56.25 118.30 125.50 y4 -5.74
ROLLING STONE 4/26 35.16 4/28 45.00 -21.87 221.87 281.30 -21.13

x = One more 2012 issue; y = One more 2011 issue; y 4 = Four more 2011 issues; D = Double issue; OUT = CQ 2012 includes Outlook issue;

WK = Jet published weekly (and frequently biweekly) in 2011