min’s 2011 Editorial & Design Awards: How-To/Instructional 

11/07/2011

 

How-To/Instructional (Editorial Print)

  • 21 Ways to Bag More Beans: Successful Farming (b2b winner)
  • Get Smarter Everyday: SELF Magazine (consumer winner)

21 Ways to Bag More Beans: Successful Farming (b2b winner)

Talk about being a standout in your field. With a goal of helping farmers increase their soybean yield, Successful Farming provided extensively researched material highlighting 21 steps to a better soybean crop, presented in an eye-catching package complete with bright, user-friendly graphics.

Gil Gullickson, crops technology editor, spent a year amassing an 80-page file of tips that included interviews with farmers, agronomists, weed scientists and economists.

“Collecting these ideas over a long time period had a synergistic effect that normally doesn’t result from standard instructional story research,” he says. “It’s akin to piecing together a jigsaw puzzle—different pieces, but all leading toward the big picture.”

Get Smarter Everyday: SELF Magazine (consumer)

Researchers say taking key steps while we are young can not only help us keep our brain cells in tact, but in some cases grow new ones. So rather than give the usual, staid advice on brain health with the promise of a far-off benefit, Self opted to give readers something they could wrap their brains around today.

The article augments the science-based tips expected in a how-to piece with a dramatic personal story, a timeline of brain growth, trivia and a tip sheet on how to spot neurological emergencies.

“Because ours is a healthy lifestyle magazine whose readers do not separate happiness and health, the story also explains how brain health is not merely a matter of cognition but also can enhance our personalities and relationships,” says Sara Austin, Self features director for news & health.

Honorable Mentions:

  • Ernie Els: What I’ve Learned/Swing Secrets: Golf Magazine
  • Hail the Rise of Rowing: Competitor Group
  • "Lose 10 Pounds Fast" (January 2011): Fitness magazine

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