min’s 2011 Editorial & Design Awards: Advice Column

11/07/2011

 

Advice Column (Editorial Print)

  • Color: Better Homes and Gardens (consumer winner)
  • Good Grief: The Rotarian (b2b winner)

Color: Better Homes and Gardens (consumer)

Better Homes and Gardens continues to color the world of advice editorial with its monthly feature that addresses its readers’ favorite decorating tool Color.

The column, consistently one of the magazine’s three best-read features, centers around a different palette each issue and features paint names and numbers, plus decorating tips from staffers and designers. Accompanying photos help paint a thousand words about how readers can incorporate a particular shade in their home.

“This story is a reader favorite, so we’ve looked for ways to expand it and give our readers more of the color information they crave, most recently in our monthly digital edition,” says BHG deputy managing editor Sally Finder.

Good Grief: The Rotarian (b2b winner)

The delicate topic of what to say to a friend, family member or co-worker who has recently lost a loved one is prime fodder for an advice column. The Rotarian’s treatment strikes a perfect chord of emotional understanding and practical guidelines.

“Striking the right balance between sentiment and practicality was key, as was bringing the topic into the 21st century through a sidebar on bereavement in the digital age,” says Rotarian editor-in-chief John Rezek.

He notes that because the Internet has made finding answers to specific questions so easy, the role of the print advice column more than ever must be “authoritative, refined, and engaging, practical and a good read.”

Honorable Mentions:

  • Judy on Duty: Parents Magazine
  • Whys Guy Column: Redbook

Back to min’s 2011 Editorial & Design Awards