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WHAT SELLS, AND WHAT DOESN’T SELL, REFLECTS AMERICA

It is how America responds to a cover that makes it a hit or a dud. Just say Christmas or Halloween, with the appropriate tinsel and pumpkins, and you are there. On the other hand, say First Lady, and you are not there. Almost every White House wife since Betty Ford has been a worst-seller. Makes us wonder if Hillary Rodham Clinton gets elected next year, whether Bill will follow that trend.

Tina Brown was a genius to put a nude and pregnant Demi Moore on the August 1991 Vanity Fair cover (it made both women famous). And the late John F. Kennedy, Jr., putting himself nude (in the famous Thinker pose) inside (not on the cover) of the September 1997 George was an act of genius, too. Much more typical is the event. A plain photograph of Princess Diana in the aftermath of her tragic August 31, 1997, death was more than enough for People to sell its record 3 million copies on September 22, 1997. The same for the deaths of JFK Jr. in July 1999 and his mother, Jacqueline Kennedy Onassis, five years earlier. The same, too, for the September 11, 2001, attacks. The horror, not the editor, told the story.

Here's what you'll get in min's Most Intriguing & Top Selling Magazine Covers:

Chapter 1: Best-/Worst-Selling Covers
Chapter 2: Best-/Worst-Selling Covers
Chapter 3: Most Intriguing & Top Selling Covers
Chapter 4: Most Intriguing & Top Selling Covers
Chapter 5: Publisher’s Choice Consumer
Chapter 6: Publisher’s Choice B2B

As a special feature in the book, we asked you, the consumer and b2b executive, “From the magazines you represent, what is your favorite cover/story?” Chapter five and six will reveal a snippet of the voice of min & min’s b2b reader.

We hope you enjoy the book!

Order your copy today online.  If you have any questions or would like to order by phone, please contact Client services at 888-707-5814; clientservices@accessintel.com.