Is this at all illuminating for publishers looking to leverage Twitter to support business goals? I don’t understand the point of asking someone who is not an expert in Twitter for their insights into it. I wouldn’t ask Mashable for garden party tips, and I wouldn’t ask Martha Stewart for Twitter tips. I’d ask Biz Stone, David Plouffe or Seth Godin what psychology underlies Twitter’s success, not Martha, and their responses would be much more likely to offer actionable insights.
Also, the fact that she says tweets can’t inspire like blogs or books can makes me think she doesn’t truly understand the medium. Twitter is an engine that drives content destinations, but isn’t itself a destination and isn’t meant to be. It’s a place where you share links to useful blog posts, articles and products, not where you produce comprehensive content. This online content, in turn, fuels Twitter. They’re complementary, not competing.
She is right that Twitter shouldn’t be used to sell, however. We’re all in information overload. Contribute something new, useful or interesting, or you won’t gain anything by saying it.

Posted by mediajunkette on Thursday, July 2, 2009 @ 03:32 PM

Hey...Great...it is really rocking...the intellect too says this...

Posted by Sweton Fleming on Tuesday, September 8, 2009 @ 08:24 AM

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