IDG’s Social Scout Helps B2B Marketers Track Buzz
Tuesday, November 10, 2009
IDG says that marketers have shown increased interest in using the social Web to inform their strategies. A survey from IDC’s CMO Advisory Research unit found that IT buyers were more interested in community and blogs than Webcasts or downloadable white papers. IDG Connect research found that 43% of IT purchasers planned to increase their use of social networks in the next two years. Social media is important to technology workers. The IDC poll discovered that tech workers visited three times as many community and blog sites as co-workers on the business side.
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