Video from the Summit: Cohn Quizzes Wildman, Matts, Howald and Quittner
Thursday, June 7, 2012 Speakers Gael Towey of Martha Stewart Living Omnimedia, Source Interlink’s Angus MacKenzie and Stack Media’s Nick Palazzo all spoke to the ways in which video is the new currency for all media brands. One of the clear messages from the print2mobile panel on using mobile activation codes in magazines was that video is far and away the mobile content that users are most likely to click. And so our beloved editor-in-chief Steve Cohn, reporter’s notebook in hand, pulled several of our speakers into camera view after they left the stage and dug deeper on some of their points.
From Mark Wildman of Bonnier, he got a bold projection of when those supposed “digital dimes” will actually add up to more than analog “dollars.” He pressed Glam chief digital marketing officer (and keynoter) Erin Matts on what differentiates her site’s new foodie vertical from the many already out there. Allison Howald, SVP, US director of print investment, PHD Media discusses how the tablet platform may require a re-thinking of metrics so that we get measurement that is fair to both publishers and advertisers. And Steve presses our second keynoter of the day, Flipboard’s editorial director Josh Quittner on his argument that digital companies need to put “product over profit.” Steve and Josh compare notes on the business models of legacy media companies and the startup world Josh joined after a career in traditional journalism and at Time Inc.
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