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SI Swimsuit 2012 Claims Full Court Digital Win


Steve Smith

Friday, February 24, 2012
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At Sports Illustrated, the annual Swimsuit extravaganza has mushroomed throughout the 2000s into a multi-platform full court press of content and advertising. Dropped onto newsstands last week on Valentine’s Day, the SI Swimsuit print issue is but a hub for TV, Web, video on demand and now mobile app...


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