Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
MIN DIGITAL

Here’s Why Pinterest Is So Good For Women’s Magazines


Thursday, February 16, 2012

One chart tells the tale of why the photo bulletin board social network Pinterest is performing so well for women’s service magazine brands like MarthaStewart.com, RealSimple.com and others. RJMetrics analyzed the source domain on a million pins and found over 100,000 separate sources. But among them a long tail of branded media sources exists. While Etsy is far and away the most popular source of content for the social network as well as other blogs and social networks, MarthaStewart.com, BHG.com and RealSimple.com are three magazine brands that pop into the top 20. According to RJMetrics, the viral activity in Pinterest is staggering. Eighty percent of the pinned images in the ecosystem have been re-pinned from another user. Compare that to one study of Twitter that showed only 1.4% of tweets were retweets. RJMetrics calls the level of sharing in Pinterest “astonishing,” and it means that a single image copied from your site can have tremendous effect in this ecosystem.

The full RJMetrics report, including detailed charts of user pinning and sharing activity is here.



Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.



Min Digital Archives


Up and Coming

Finalists Announced!
Integrated Marketing Awards
Sept. 19 Awards Breakfast
Register Today


Sweet 16 Honorees Announced!
Sept. 19 Awards Breakfast
Register Today


SEO Workshop
Sept. 29 | NYC
Register Today


Media Advertising Summit
Sept. 30 | NYC
Register Today

min's Rising Stars
Entry Deadline: October 10
Enter Today

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar

Integrated Marketing Awards & Sweet 16 Breakfast
Friday, Sept. 19 | 8:30 - 10:30 AM ET
Register Today!

SEO Workshop: SEO Strategies for Maximum Brand Lift
Monday, Sept. 29 | 8:30 AM - 11:30 AM ET
Register Today!

Media Advertising Summit
Tuesday, Sept. 30 | 9:00 AM - 4:15 PM ET
Register Today!

All Events




min
Free Eletters — Sign up Now