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MIN DIGITAL Digital Marketing Spend to Overtake Print This Year The long-awaited print-to-digital tipping point is about to be passed. According to information industry consultancy Outsell, the level of marketing spend on the Web and in print will finally cross over this year, with $119.6 billion of revenues flowing online and $111.5 billion going to newspapers and magazine ads. The online marketing spend will encompass more than just simple advertising—it will involve lead generation, webinars and search engine keyword bidding. Overall spending on advertising and marketing in the U.S. will increase only 1.2% this year, to $368 billion, Outsell projects.
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